Pokemon Learning League(TM) Wins Distinguished Achievement Award for Science Website From Association of Educational Publishers

NEW YORK, June 18 /PRNewswire/ -- Pokemon USA, Inc., has won a Distinguished Achievement Award given annually by the Association of Educational Publishers to recognize the most outstanding materials in the field of teaching and learning. Its online educational initiative, Pokemon Learning League < http://www.pokemonlearningleague.com/ >, earned top marks in the Science Instruction-Technology-Websites-K-5 category for its science lessons. The suite of animated, interactive lessons covers science, math, language arts, and life skills for grades 3-6. The award was presented during the AEP Annual Educational Publishing Summit on June 12, 2007, in Washington, D.C.

Pokemon Learning League leverages its high-interest animated characters and adventurous story plots to engage students in challenging, core curriculum lessons. The combination of the Pokemon brand's enduring "kid appeal" with sound educational content provides educators with an effective instructional resource that is unmatched in the education market.

Although Pokemon Learning League is new to the education market, it has already earned two awards recognizing the product's educational excellence. In May, Pokemon Learning League won a BESSIE award from ComputED Gazette, honoring it as an innovative, content-rich product that uses technology to foster learning.

"Our team has worked diligently with our educational advisors to develop an instructional product that captures students' popular interests while supporting classroom teaching," said Yves Saada, vice president of interactive media for Pokemon USA, Inc. "This recognition shows that the market is ready to embrace new approaches to learning."

The Association of Educational Publishers, founded in 1895, is a national, nonprofit association devoted to serving and advancing the supplemental educational publishing industry. The annual Distinguished Achievement Awards recognize the best educational materials -- such as books, educational toys, software and websites -- within specific categories. All products are rigorously judged by educational experts.

About Pokemon USA

Pokemon USA, Inc., a subsidiary of The Pokemon Company in Japan, manages the property outside of Asia and the Pokemon Trading Card Game outside of Japan. This includes licensing, marketing, an animated TV series, home entertainment, the official Pokemon website, and online retail center pokemoncenter.com. Pokemon was launched in Japan in 1996 for play on Nintendo's Game Boy(R) and has since evolved into a global cultural phenomenon. Pokemon was introduced in North America in September 1998 and today is one of the most popular toy and entertainment properties in the world.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Yves Saada http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=54050 Diane Urban http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=53690