MultiVu Video Feed: "Ugly Betty" Star America Ferrera's Smile Worth $10 Million

New Aquafresh White Trays Insures Her Smile Through Lloyd's of London to Raise Money For Smiles For Success, a Program That Provides Free Dental Care For Women In Need

Who knew a smile could be worth so much? During a unique unveiling in New York City, Aquafresh White Trays insured America's smile for $10 million dollars through an exclusive Lloyd's of London policy. America joins an illustrious list of celebrities who have had body parts insured by Lloyds of London, like Keith Richards' fingers and Bette Davis' waistline.

The event is part of a program to help raise money for Smiles for Success, a charity that helps women going from welfare to the workforce who cannot afford the cost of dental care. New Aquafresh White Trays is helping support the charity by donating $1 to Smiles for Success for every box of product purchased between now and August 31.

In addition, consumers have a chance to win a behind-the-scenes tour of the "Ugly Betty" set with America by entering the "Beauty that Fits" sweepstakes at http://www.howmuchisthissmileworth.com/. Aquafresh White Trays will also make a $1 donation for every entry, for a combined donation of up to $100,000. This is the largest single donation the charity has ever received.

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  Thursday, May 10th, 2007           Friday, May 11th, 2007
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  NEWS: "Ugly Betty" Star America Ferrera's Smile Insured for $10 Million

  FORMAT: Soundbites and B-roll

ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/27910/press.html

  SOUNDBITES:
  * America Ferrera, Actress, Star "Ugly Betty": soundbites in English and
    Spanish
  * Lloyd's Of London Spokesperson
  * Smiles For Success Spokesperson

  B-ROLL INCLUDES:
  * Event and product visuals

  VIDEO PROVIDED BY: GlaxoSmithKline Consumer Healthcare

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3