Colorado Ski Country Announces Record-Setting First Period Skier Visitation

DENVER, Jan. 17 /PRNewswire/ -- Colorado Ski Country USA announced today its 26 member resorts posted record-setting skier visitation for the first portion of the winter season. Collectively, Colorado ski resorts hosted 3,285,649 skiers and snowboarders, an increase of 6.74 percent, or 207,533 visits, over last season's record First Period, defined as October 13-December 31, 2006.

"To see such a positive increase over what was a great early season for us last year demonstrates the tremendous momentum Colorado has in its favor. We achieved some great results under some fairly challenging weather circumstances during the critical holiday season," stated Rob Perlman, president & CEO of Colorado Ski Country USA. "It speaks volumes to the power of the Colorado brand worldwide."

The state's destination resorts saw the greatest gains in visitation with an increase of 11.9 percent over prior year, followed by the GEM resorts with a 10.7 percent increase. The two-year, upward trend is indicative of the robust markets on both the destination front and with those ski areas which are primarily community-supported. This year marks the third consecutive record First Period visitation for the Colorado GEM resorts who are more than 100,000 visits ahead of their five-year skier visit average.

Additionally, gains of more than 66,000 visits were reported at Front Range Destination Resorts over the 2005-06 First Period results, making the 2006-07 First Period the second consecutive record First Period for these resorts. Front Range Destination Resorts are now more than 240,000 skier visits ahead of their five-year First Period average.

"We are extremely pleased with our results so far, however we do have a long way to go," continued Perlman. "Looking ahead, February and March are typically Colorado's snowiest months of the year. Couple that with our upcoming activities and events and you have the recipe for continued success."

The Colorado ski industry represents a significant portion of Colorado tourism, which is the second largest industry in the state. Last season, Colorado's resorts set an all-time record for visitation with more than 12.53 million skier visits, representing more than 21 percent of the nation's 58.9 million skier visits.

Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort.

Colorado Ski Country USA 2006-2007 First Period Skier Visits Opening through December 31st Resort Category Open - Open - 12/31/06 12/31/05 Number Percent 2006-07 2005-06 Change Change Destination 900,479 804,068 96,411 11.99% Front Range Destination 1,923,664 1,857,294 66,370 3.57% Gems/Front Range 461,506 416,754 44,752 10.74% Total: 3,285,649 3,078,116 207,533 6.74% Colorado Ski Country USA 2006-2007 First Period Skier Visits Opening through December 31st Resort Category 5 Year Number Percent Average Change Change Destination 787,263 113,216 14.38% Front Range Destination 1,658,971 240,693 14.30% Gems/Front Range 358,312 103,194 28.80% Total: 2,828,546 457,103 16.16% Previous Record Number Percent Record Visits Change Change Year Best Previous Opening Day through December 3,078,116 207,533 6.74% 2005-06 *CATEGORY BREAK-DOWNS 1) Destination Resorts -- Aspen Highlands, Aspen Mountain, Buttermilk, Crested Butte, Durango (Purgatory), Howelsen Hill, Silverton Mountain, Snowmass, Steamboat, Telluride, Wolf Creek 2) Front Range Destination Resorts -- Beaver Creek, Breckenridge, Copper Mountain, Keystone, Vail, Winter Park 3) Gems/Front Range Resorts -- Arapahoe Basin, Echo Mountain, Eldora, Loveland, Monarch, Powderhorn, Ski Cooper, SolVista Basin, Sunlight * The numbers stated above are preliminary and subject to change. Colorado Ski Country USA does not release individual resort skier visit totals throughout the season. The decision to release individual numbers is up to each individual resort. Skier visits from previous years can be found at http://www.media-coloradoski.com/ in the Media Center.

Colorado Ski Country USA is the not-for-profit trade association representing Colorado's 26 ski & snowboard resorts. Information about the organization and

its members can be found at http://www.coloradoski.com/.