The N Announces 'Teens Everywhere' - the First Teen Mobile Research Panel

NEW YORK, Dec. 12 /PRNewswire/ -- As part of an ongoing strategy to connect to its teen audience, The N, the nighttime network for teens, in conjunction with online research firm OTX and mobile community provider mbuzzy (http://www.mbuzzy.com/), has announced that it has created the first-ever teen wireless research panel using the mbuzzy mobile technology platform. The new, groundbreaking research panel, which kicks off in January, will provide insight into the complex mindset of the digital generation for The N and other networks within the MTV Networks family as well as select advertisers.

"Teens Everywhere" will allow The N to conduct research with teens via their mobile phones for quick, up-to-the-minute responses to timely questions as well as provide a new online community for teens to interact with and share wireless content and information. This new methodology gives the network direct access to a panel of 10,000 young people for immediate feedback about their lifestyles as well as network programming, advertising, events and other information. The panel will be recruited from the mbuzzy community, from The-N.com and Quizilla.com and will assist The N in understanding content sharing in the wireless environment and viral behavior.

Panelists will be given access to The N's promotional content through a newly created social networking microsite using the mbuzzy mobile community platform where they will also be encouraged to create, share and store their content with other participants in the panel.

"Teens Everywhere will enable us to monitor and gather information from young people using their primary means of communication -- cell phones," said Radha Subramanyam, Vice President, Research and Planning. "This process will allow us to communicate directly with our demo, whenever and wherever they are, to get their 'life story' in a way that is most endemic to them."

"The N is committed to connecting with teens wherever they are, whether through programming, marketing or research initiatives," said Sarah Tomassi Lindman, Senior Vice President and General Manager, The N. "This research is part of the network's ongoing commitment to the 360 degree approach to teen's lives."

About OTX

OTX is the leading global full-service online research company. By integrating the disciplines of traditional research techniques with state of the art technology, OTX has created the most advanced suite of next- generation research products for the evolving online environment. OTX is the industry expert in enabling clients to understand the influence of converging media and the changing marketplace on today's consumer. The company has expansive knowledge of both entertainment and advertising research, and its portfolio of clients includes motion picture studios, television and cable networks, Fortune 500 marketers, advertising agencies, publishing companies, media properties and video game manufacturers.

About mbuzzy

San Mateo, California-based mbuzzy allows people to stay connected to their online social lifestyle through their mobile phone. With a portfolio of innovative tools and features, mbuzzy users interact with each other through social media; publish, share, and view all types of content, including audio, video, and still images; connect with friends and new acquaintances; and personalize their mobile phone seamlessly regardless of device (PC or mobile phone) or wireless carrier. With over a half of a million pieces of user- generated content and delivering over one quarter of a million downloads per month, mbuzzy is the market-leading innovator for mobile community services.

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 54 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site http://www.the-n.com/. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.