MultiVu Video Feed: Dennis Rodman Lucky to be Alive

NEW YORK, Nov. 10 /PRNewswire/ -- Dennis Rodman really should be dead by now, and his entrance at the official book signing of his upcoming biography proved he has a sense of humor about it. The NBA legend has been making headlines for years with his outrageous antics and decadent lifestyle, and now he is releasing a new book entitled "I Should Be Dead By Now," that will showcase his history of wild living and outlandish publicity stunts.

With the logo of his sponsor, GoldenPalace.com prominent everywhere, Rodman arrived at his book signing at Borders Books & Music on 100 Broadway in Manhattan, in full spectacle.

The enormous crowd that had gathered in front of the store looked on in disbelief when a giant hearse pulled up at the store and several scantily clad women wearing the infamous GoldenPalace.com ad tattoo acted as pallbearers for the coffin. Rodman emerged from the coffin dressed to the nines to greet the many fans that were attending the event. Rodman plans to be buried in the very same coffin when he dies, and GoldenPalace.com promises to keep the coffin until that day.

GoldenPalace.com and Dennis Rodman have teamed up for several marketing campaigns, including the Running Of The Bulls in Pamplona the past two years to raise money and awareness for multiple sclerosis.

                            SATELLITE FEEDS

        Thursday, November 10th, 2005    Friday, November 11th, 2005
        6:15 PM - 6:30 PM ET             1:00 PM - 1:15 PM ET
        IA 5                             IA 5
        C-Band                           C-Band
        Transponder 13                   Transponder 24
        Downlink Freq.: 3960 Vertical    Downlink Freq: 4180 Horizontal

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  NEWS: Dennis Rodman Emerges From Coffin At His Book Signing

  FORMAT: BROLL

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/23144/consumer.shtml

  SOUNDBITES:
  * Dennis Rodman, Former NBA Star and Author

B-ROLL INCLUDES: ***Rodman in Coffin***Tattooed Pallbearers***Book Signing***

VIDEO PROVIDED BY: GoldenPalace.com