Rush Limbaugh Rules in Detroit and Philadelphia

LOS ANGELES, July 21 /PRNewswire/ -- America's Anchorman, Rush Limbaugh, wins the ratings game -- again -- as he approaches his 18th anniversary this August in national syndication. According to the Arbitron Spring 2005 ratings survey for Detroit, The Rush Limbaugh Show, heard Monday through Friday on WJR-AM from noon - 3 p.m. is the #1 nationally syndicated talk radio show in the market. Mr. Limbaugh scored, among Persons 12+, an 8.1 share with an average quarter-hour audience of 70,000 listeners. Among Adults 25-54, he has a 5.8 share with an average quarter-hour audience of 29,600 listeners. Al Franken, who airs at the same time on WDTW-AM in Detroit, has a Persons 12+ share of 0.5 with an average quarter-hour audience of 4,600 listeners. With Adults 25-54, he has a 0.6 share with an average quarter-hour audience of 3,200 listeners. Mr. Limbaugh's audience of Persons 12+ is 15 times larger than Mr. Franken's audience.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for other talkers who don't run head to head with Mr. Limbaugh:

   Host               Share      Avg. Quarter Hour      Rank (all AM/FM
                  (Persons 12+)    (Persons 12+)    programming-persons 12+)
   Rush Limbaugh       8.1            70,000                   1
   Al Franken          0.5             4,600                  31
   Bill O'Reilly       1.2             2,100                  21
   Ed Shultz           0.4             3,600                  33

                                                       Rank (all AM/FM
   Host               Share      Avg. Quarter Hour    programming-adults
                 (Adults 25-54)   (Adults 25-54)            25-54)
   Rush Limbaugh       5.8            29,600                   1
   Al Franken          0.6             3,200                  31
   Bill O'Reilly       1.6             1,300                  20
   Ed Shultz           0.4             2,000                  35

In Philadelphia, The Rush Limbaugh Show is heard Monday through Friday on WPHT-AM from noon - 3 p.m. and scored a Persons 12+ share of 4.9 with an average quarter-hour audience of 46,500 listeners. Among Adults 25-54, he holds a 3.0 share with an average quarter-hour audience of 15,700 listeners. Mr. Franken, who airs at the same time on WHAT-AM, scored among Persons 12+ a 0.2 share with an average quarter-hour audience of 2,200 listeners. Among Adults 25-54, his share is 0.4 with an average quarter-hour audience of 2,100 listeners. Mr. Limbaugh's audience is more than 20 times the size of Mr. Franken's audience.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for other talkers who don't run head to head with Mr. Limbaugh in Philadelphia:

   Host               Share      Avg. Quarter Hour      Rank (all AM/FM
                  (Persons 12+)    (Persons 12+)    programming-persons 12+)
   Rush Limbaugh       4.9            46,500                   3
   Al Franken          0.2             2,200                  40
   Bill O'Reilly       5.7            13,600                   6

                                                       Rank (all AM/FM
   Host               Share      Avg. Quarter Hour    programming-adults
                 (Adults 25-54)   (Adults 25-54)            25-54)
   Rush Limbaugh       3.0            15,700                  14
   Al Franken          0.4             2,100                  31
   Bill O'Reilly       2.6             2,800                  16

Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Mr. Limbaugh is also widely credited with resuscitating AM radio by many industry experts.