NORWALK, Conn., June 14 /PRNewswire/ -- Awaken your inner ginga! Available for the first time is the BRAHMA SUTRA, the ultimate guide for those seeking to bring ginga (pronounced "jing-ah") into their lives.
Inspired by the clean, light and refreshing crisp taste sensation of Brahma, Brasil's best-selling beer, the BRAHMA SUTRA celebrates three pillars of philosophy -- Brahma Wisdom, Brahma Positions, and Brahma Equilibrium. Nestled in the pages are pearls of wisdom such as the best positions to enjoy your Brahma (try the Wet-nosed Giraffe); how to clear your mind to enjoy the essence of Brahma (imagine palm trees in the breeze); and how only Brahma delivers the flavor (to rouse the ginga) that inspires millions of Braslians to enjoy life. And now that Brahma will be available for the first time in the U.S., the wisdom of the BRAHMA SUTRA can be enjoyed by all.
InBev, the world's largest brewer by volume will launch Brahma in Los Angeles, San Diego, Santa Barbara, Calif., Miami, Orlando, and Tampa St. Petersburg, Florida and Las Vegas in June 2005 and will roll out in the rest of the country this summer. Brahma will be sold in 12 oz bottles in six- and 12-packs.
The great knowledge hidden in the BRAHMA SUTRA will allow you to see the ginga in all things. The curve of the Brahma bottle; sharing a Brahma with friends; enjoying the good moments of life -- all these have ginga.
Awaken your inner ginga and become a Brahma Master! The BRAHMA SUTRA will be available to consumers at Brahma events throughout the summer. For more information on Brahma go to http://www.brahma.com/.
About InBev USA
Formed by the combination of Labatt USA and Beck's North America, InBev USA distributes some of the world's leading premium beers, including Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer Company," InBev USA offers a portfolio of over 20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling Rock(TM) and Rock Green Light(TM), both brewed by the Latrobe Brewing Company. InBev USA is also the #1 supplier of imported draught beer to bars and restaurants throughout the country.
EDITORS NOTE: For a PDF of the BRAHMA SUTRA or a hard copy of the book,please contact Lisa Vega or Margaret Nathan.
Website: http://www.brahma.com/