CB BRAND Introduces Second Skin Denim(TM) for Curved Bottoms

LOS ANGELES, April 21 /PRNewswire/ -- CB BRAND is a lifestyle collection resulting from two women's daily struggle to achieve the denim trinity -- fit, fabric, and finish -- for the natural body. "Not only am I the CEO of CB Brand, but I am also a client," states Leslie Ungar, co-founder of CB Brand who is no stranger to the quest of finding the perfect "dream fit" for the curves of a woman.

Only months after the licensing of Apple Bottoms by Nelly, (the denim line Ungar launched with the multiplatinum-selling hip-hop artist), Ungar is already back to business and launching CB Brand with Tessia Thomas, the former Director of Operations for Apple Bottoms by Nelly. CB Brand is as derriere- friendly but with several new twists and innovations for the women's "premium better bottoms" market.

With this new collection, Ungar and Thomas introduce the four-way stretch denim. Unlike regular denim which pulls only up or down, CB Brand's "Second Skin(TM)" denim conforms around the body. Second Skin(TM) is a new, luxury denim fabric originally developed in Italy and trademarked by the CB Brand. The curved cut of the fabric follows the natural curves of a woman's body.

Women-owned, female-driven. CB Brand ... because every woman has curves.