Creators of Dessert Beauty(TM) Jessica Simpson and Randi Shinder to Introduce Dessert Treats, a New Beauty Collection That Will Please Everyone's Sweet Tooth and Wallet, in February 2005

NEW YORK, Feb. 9 /PRNewswire/ -- The makers of Dessert Beauty Jessica Simpson and Randi Shinder will unveil Dessert Treats, the fun and flirty "kid sister" of the prestige Dessert Beauty brand, to consumers nationwide in February 2005. Dessert Treats is a deliciously kissable fragrance and body care collection that will please everyone's sweet tooth and wallet. The new playful line features six delectable products in flavors that are reminiscent of one's favorite childhood memories such as banana split, bubble gum, butterscotch toffee, creamsicle, cotton candy, and lollipop. Launching at almost 10,000 retailers nationwide, Dessert Treats will redefine the marketplace by delivering the luxury concept of a beauty collection to the mass and drugstore marketplace. Further demonstrating Dessert Treats' leadership, Walgreens is slated to introduce the new line in all of their 4,500 stores, and the national chain and other retailers will carry the entire collection in one central and prime location within each store.

Following the incredibly successful launch of Dessert Beauty in April 2004 and ongoing demand from the drugstore and mass markets, Dessert Treats will deliver this breakthrough concept of kissable and tasteable beauty products at a more conservative price point. With superior quality ingredients and yummy scents, the initial Dessert Treats product offerings will include: Deliciously Kissable Fragrance, Deliciously Kissable Sugar Shimmer, Deliciously Kissable Body Frosting, Deliciously Kissable Whipped Body Cream, Deliciously Kissable Hair and Body Shimmer Mist, and Deliciously Kissable Plumping Lip Candy.

"Jessica and I are thrilled to introduce Dessert Treats in February 2005. We've carefully redesigned and reformulated the classic Dessert Beauty brand to help make Dessert Treats even more accessible to consumers throughout the country," said Shinder, president and co-creator of Dessert Treats. "Dessert Treats will deliver six high quality products at a conservative price. Each Treat will be available in some of the world's most popular flavors. From bubble gum to butterscotch toffee, there will be a flavor for everyone."

"I had such a great time developing Dessert Beauty with Randi earlier last year, we couldn't wait to get started on Dessert Treats," said Simpson, co- creator of Dessert Treats. "Dessert Treats is really unique, and I am so excited that we can make the Dessert line even more accessible to women and girls across the country. Dessert Treats are a sweet alternative to traditional beauty products and the yummy new flavors are my favorite ones yet."

"We're very excited that Jessica and Randi are working with Walgreens on the launch of Dessert Treats," said Steve Lubin, Walgreens divisional merchandise manager for beauty and fashion. "Beginning in February, customers will be able to purchase a variety of products as well as test the entire line in our stores. Dessert Treats is a unique line of beauty products that our customers will want in all flavors. The items are great for self purchase or to share with a friend."

Beginning February 2005, Dessert Treats will be available at Walgreens, Brooks, Eckerd, Sephora, Ulta, Claire's and Longs Drugs and online at http://www.desserttreats.com/. Outside of the United States, Dessert Treats will be available at Sephora in Canada, and at http://www.desserttreats.com/ for international shoppers. The collection will retail between $11.99-24.99 USD. For more information, please visit: http://www.desserttreats.com/.

Deliciously Kissable Sugar Shimmer ($19.99)

Sparkle and shine with Dessert Treats Deliciously Kissable Sugar Shimmer for a smoochable all over shine. Featuring a large powder puff applicator, with just one helping, you can sugar coat your shoulders, arms, legs or d??colletage for a soft and subtle shimmer. Available in the following flavors: Banana Split, Bubble Gum, Butterscotch Toffee, Creamsicle, Cotton Candy, and Lollipop.

Deliciously Kissable Body Frosting ($17.99)

Irresistibly rich and creamy, Dessert Treats Deliciously Kissable Body Frosting is equivalent to a smoothie for your skin. Saturated with nutrients to gently moisturize your body, this product will certainly be your favorite topping. Available in the following flavors: Banana Split, Bubble Gum, Butterscotch Toffee, Creamsicle, Cotton Candy, and Lollipop.

Deliciously Kissable Whipped Body Cream with Colored Candy Sprinkles ($19.99)

Smooth and luscious, Dessert Treats Deliciously Kissable Whipped Body Cream is the perfect guilt free indulgence. This super-whipped treat serves as a body cream that will please your skin and taste buds. The sprinkles? Well they're just for fun! Available in the following flavors: Banana Split, Bubble Gum, Butterscotch Toffee, Creamsicle, Cotton Candy, and Lollipop.

Deliciously Kissable Hair and Body Shimmer Mist ($17.99)

Spritz and shine with Dessert Treats Deliciously Kissable Hair and Body Shimmer. Apply the mist directly to hair, shoulders, arms, legs or d??colletage for a subtle sparkle and a lot of sweetness. Available in the following flavors: Banana Split, Bubble Gum, Butterscotch Toffee, Creamsicle, Cotton Candy, and Lollipop.

Deliciously Kissable Fragrance ($24.99)

Flirtatious and fun, Dessert Treats Deliciously Kissable Fragrance is tempting for anyone who wants to move in a little closer. With just on spray, you will smell delicious all day. Available in the following flavors: Cupcake and Candy.

Deliciously Kissable Plumping Lip Candy ($11.99)

Sweeten your kisses with Dessert Treats Deliciously Kissable Lip Candy. This sheer gloss delivers a lasting and radiant glow to help create the perfect pout. Available in the following flavors: Banana Split, Bubble Gum, Butterscotch Toffee, Creamsicle, Cotton Candy, and Lollipop.

Sweet Talk Lip Candy Gift Set ($22.99)

These bite-sized Dessert Treats Deliciously Kissable Lip Candies are perfect for girls on the go. Packaged in a sleek six-pack, this gift set features six lip fragrance glosses, which are available in a handful of indulgent flavors including: Banana Split, Bubble Gum, Butterscotch Toffee, Creamsicle, Cotton Candy, and Lollipop. Select one to suit your mood or try layering a few for unique look and smell.

  Flavor Descriptions

  Banana Split     Light and breezy ... an irresistible tropical combination
                   for the beach babe in you.

  Bubble Gum       Playful and fun ... a juicy combination for the flirt in
                   you.

  Butterscotch     Smooth and creamy ... a sinfully decadent treat for the
   Toffee          sultry side in you.

  Creamsicle       Cool and confident ... a refreshing combination chilled
                   to perfection for the ski bunny in you.

  Cotton Candy     Pink and sweet ... a perfect melody of sugar and candy
                   for the kitten in you.

  Lollipop         Wild and sexy ... a bold and passionate fruit blend for
                   the sexy girl in you.