Coolibar Dramatically Improves E-commerce Transaction Speeds Using Web Performance Management Solutions from Gomez

Reduces Duration of Seven Step Web Transaction by 50 Percent

LEXINGTON, Mass., June 1 /PRNewswire/ -- Coolibar, the nation's leading UPF apparel manufacturer, has significantly enhanced the speed of shopping on its Web site by using Web application performance management solutions from Gomez, Inc. (www.gomez.com), the leader in Web application experience management. Since deploying Gomez's solutions, Coolibar has cut in half the time it takes for a customer to complete a seven step product search, shopping cart and checkout transaction on its Web site.

Like many e-commerce sites, Coolibar uses multiple third party services for functions like shopping cart, search, analytics and content delivery. When the company made the decision to move its infrastructure to its own servers, it brought in Gomez's solutions to help closely monitor the transition of its complex environment and provide visibility to any performance or availability issues.

Coolibar uses Gomez's active monitoring solution to run scheduled tests of its transactions 24 hours a day from specific locations on the Internet backbone. By measuring from the "outside-in," Coolibar collects precise data about site availability and response times, helping it to identify and quickly troubleshoot performance issues before they escalate and jeopardize conversions.

Additionally, Coolibar deployed Gomez's real-user, passive monitoring solution which allows it to measure its customers' experiences in real-time as they visit and interact with the Coolibar Web site. Using the data collected, Coolibar can instantly see the impact of performance on their customers' behavior, like abandoning a checkout or a product search. By understanding which user segments are being affected by performance issues, Coolibar can better prioritize troubleshooting and track the results.

"As we started reducing the number of hosts and connections, it was paramount that we could monitor our most important Web pages and transactions to ensure that they performed properly for our customers," said Alan Higley, VP Marketing at Coolibar. "Gomez's Web performance monitoring not only provided a 360 degree perspective of our site's performance during this transition but also helped us achieve a 50 percent reduction in the duration of our most important seven step transaction."

"The combination of using active, synthetic monitoring and real-user monitoring provides a comprehensive view of a Web site, revealing how a business' Web pages and transactions perform from the most important perspective: the customers'," said Matt Poepsel, Gomez's VP of Performance Strategies. "You can't do this by monitoring from inside your firewall. After all, you cannot fix what you cannot see."

About Coolibar

Coolibar was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market. The company has extensively redesigned Australian UPF clothing styles to meet the tastes and needs of fashion- and health-conscious Americans. For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.

About Gomez

Gomez, Inc. is the leading provider of Web application experience management services, which businesses use to test their Web applications while in development and to monitor their Web applications after deployment. More than 2,500 customers use Gomez's on-demand services to improve the quality of the Web experience in order to increase their revenue from Web applications, reduce their operating costs, and extend their brand reputations. For more information, please visit www.gomez.com.

Gomez is a registered service mark of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.

Follow Gomez on Twitter: @Gomez_Inc

Connect with Gomez on Facebook: http://companies.to/gomez/

Join the Gomez User Group on LinkedIn

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Matt Poepsel

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=69339