BookingBuddy(TM) Launches Deals Network, Distributing Travel Deals to More Than 23 Million Online Travelers

BOSTON, Nov. 19 /PRNewswire/ -- BookingBuddy, a comprehensive travel comparison search site, today announced the launch of the BookingBuddy Deals Network, a highly targeted advertising channel for online travel suppliers. With today's launch, the BookingBuddy Deals Network will distribute targeted travel deals and promotions to more than 23 million* travelers visiting sites such as TripAdvisor, SmarterTravel, Cruise Critic, VirtualTourist, BookingBuddy and others. Launch advertisers include Expedia, Priceline, Hotwire, CheapCarribean.com, Cheapoair.com(SM) and more.

"Finding great deals is one of the top priorities for the millions of travelers that visit TripAdvisor each month," said Christine Petersen, CMO of TripAdvisor. "Featuring BookingBuddy Deals allows us to give our travelers relevant and timely deals at a time where price counts more than ever."

"This is a win-win for us and the consumer. With the BookingBuddy Deals Network, my deals only show up in places that are truly relevant to travelers, and I can reach a large audience on tier-one sites with campaigns I can control," said Pat Hoyman, President of JD's Watersports in Costa Rica.

"The BookingBuddy Deals Network gives us a new dynamic channel that allows us to get last minute, targeted promotions and sales in front of a large number of consumers on high quality travel sites," said Greg Taylor, Marketing Manager Expedia.

About BookingBuddy

BookingBuddy(TM), is a comprehensive travel comparison search site that enables travelers to compare prices across 140 travel sites. The BookingBuddy Deals Network provides deal suppliers access to over 23 million* deal shoppers per month across a network of travel sites. BookingBuddy is operated by Smarter Travel Media LLC.

About Smarter Travel Media LLC

Smarter Travel Media sites attract a combined audience of over 4 million monthly visitors* and 6.3 million newsletter subscriptions. Travel brands include BookingBuddy(TM), SmarterTravel(R), AirfareWatchdog.com(TM) and FrequentFlier.com.

Smarter Travel Media provides travel suppliers with display advertising opportunities and a cost-per-click marketing platform. Smarter Travel Media, LLC is a subsidiary of the TripAdvisor Media(R) Network and an operating company of Expedia, Inc.

All trademarks are property of their respective owners.

*Comscore Media Metrix July 2008