BabyUniverse Announces 'Firstborn' Catalog and Newly Enhanced Web Site

DENVER, April 8, 2008 /PRNewswire-FirstCall/ -- BabyUniverse, a member of The Parent Company family NASDAQ: KIDS, is pleased to welcome its own twin bundles of joy. The leading online destination for expectant and experienced parents announces the first-ever BabyUniverse catalog and a newly enhanced website at www.babyuniverse.com. The "firstborn" BabyUniverse catalog arrives on doorsteps in April with the sweetest selection of organic products, charming nursery designs, the latest baby gear, finely crafted furnishings, adorable bedding, fashionable diaper bags and so much more. The website features a beautiful new look and easy new ways to shop.

The 2008 BabyUniverse Spring Catalog highlights the cutest, cuddliest, hippest and handiest products, all hand-picked by the company's talented buyers, on-staff moms. The updated website includes thousands more popular, just-released and classic items. From bedding and bottles to strollers and swings, BabyUniverse.com is the one-stop shop for busy parents.

BabyUniverse.com puts moms at ease with customer-friendly tools, including special boutiques featuring the most popular baby brands and categories. With a selection that appeals to any taste, from classic to cutting-edge, BabyUniverse.com makes an ideal destination for setting up a baby registry or searching for that perfect baby gift.

"With a stress-free shopping experience and simple return policy, our goal is to minimize hassles and maximize those precious moments with your little one -- we know how fast they grow up," said Lauren McFerrin, Senior Buyer at BabyUniverse and proud mom of a preschool-age boy. "As moms rely on other moms for advice about what they really need for a new baby, we're proud to say every item featured in our catalog and online boutique has been specially chosen by our staff of young moms."

BabyUniverse provides a comprehensive and foolproof guide to the best of the best and must-have baby products online at www.babyuniverse.com.

ABOUT THE PARENT COMPANY

The Parent Company, Inc. NASDAQ: KIDS is a leading commerce, content and new media company for growing families. The company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its eToys.com web site, catalogs and strategic retail partnerships; and personalized dolls and accessories through its My Twinn.com brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse.com and DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and PoshLiving.com, reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com and ePregnancy.com, The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents.