TradeKing(TM) Earns Four-Star Rating for Second Consecutive Year in Barron's 2008 Best Online Broker Survey

BOCA RATON, Fla., March 17 /PRNewswire/ -- TradeKing (www.tradeking.com), a nationally licensed online broker dealer, today announced it received top ratings for the second consecutive year in Barron's 13th annual survey of Best Online Brokers. The firm was awarded a four-star rating and given special recognition for its exceptional options trading tools, highly responsive customer service and embedded Community features. TradeKing's position once again topped other well-established industry participants, including TD Ameritrade, Charles Schwab, Bank of America, E*Trade and Scottrade.

Reviewing web- and software-based brokers for the first time together this year, TradeKing ranked sixth out of 23 firms evaluated. Compared with other web-based brokers, TradeKing ranked third. The Barron's survey measures overall brokerage performance based on eight key aspects: trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis and reporting, customer service and access, and cost. The Barron's editors specifically called out TradeKing for its "new, slick tools" for options traders, including its options-ready cost-basis and portfolio tax reporting system; for being "extremely responsive to its customers" through its Community, live chat and phone service; and its range of Community features, including its industry-leading portfolio ROI tracking feature.

"What came through loud and clear in this year's Barron's survey is that value-driven, Web-based firms like TradeKing are proving to deliver a compelling alternative for the active trader," said Don Montanaro, CEO of TradeKing. "By maintaining a strict focus on our client-first mission, TradeKing has quickly caught up to software-based firms in quality of trading experience for options and equities, research and analysis, while surpassing most in cost value. And we continue to distinguish our firm through outstanding customer service."

About TradeKing

Rated the top discount broker for the second consecutive year by SmartMoney Magazine ("Best Discount Broker" by SmartMoney 8/1/07, based: on Customer Service; Mutual Funds; Trading Tools; Research; Banking Amenities) (1), TradeKing, at http://www.tradeking.com is a nationally licensed online broker dealer offering simple, low flat fees.

(Please see https://www.tradeking.com/PrivateView/services/Services/commissions.tmpl for more details on trade commissions for low priced stock, bonds, mutual funds and other securities).

The TradeKing Web- based platform features powerful online equity, options and fixed-income trading tools including real-time portfolio information, advanced order entry, customized charting and alerts, free research and integrated news, stock, option and mutual fund screeners, volatility charts, a pricing probability calculator, enhanced option chains and interactive educational information. TradeKing also features innovative community networking capabilities to help connect like-minded traders for enhanced strategy development and information sharing. Go to http://community.tradeking.com/ for details. TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. Online trading system response and access times may vary due to market conditions, system performance, and other factors. Non-U.S. residents may be subject to country- specific restrictions. Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options available at http://content.tradeking.com/wiki/display/tkservice/Characteristics+and+Risks. Member FINRA/SIPC.

(1) SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and Hearst Communications, Inc. All Rights Reserved Worldwide.