Experian CheetahMail Continues to Earn Top Placement in Analyst Evaluations

NEW YORK, March 11 /PRNewswire/ -- Experian(R) CheetahMail, a global leading email marketing and customer intelligence service provider, today announced it has once again received high marks in Jupiter Research's newly released "Email Marketing Buyers Guide, 2008." CheetahMail, which has consistently earned recognition from industry analysts as one of the top email service providers (ESPs), this year achieved higher rankings in market suitability and overall business value when compared to other vendors in its category.

In its 2008 review, Jupiter Research details and assesses the features and usability, integration capabilities, pricing, customer retention, and client value of leading email service providers. Experian CheetahMail was evaluated in the category of full-service oriented ESPs, defined as "providers who have full-service engagements representing 40 percent or more of their client count."

"I am delighted we have achieved such high honors year over year," said Matthew Seeley, president of Experian CheetahMail. "The assessments released in this year's Buyer's Guide confirm that CheetahMail is the clear choice for marketers looking to cost-effectively drive very sophisticated, individualized communications with their customers through a combination of technology, service, data management and strategy."

Experian CheetahMail's impressive client growth was also highlighted and is greatly attributable to its dedicated account teams, program development and flexible service offerings. CheetahMail was also recognized for the robust, reliable functionality of its existing email platform, as well as the new and innovative data capabilities contained in its next-generation application, scheduled for release later this year. Specifically, the upcoming application was noted for its large inventory of advanced features, many of which simplify and accelerate the management of multiple lists and triggered campaigns.

"Throughout the past year, we have invested heavily in developing the infrastructure, features and functionality of our application," continued Seeley. "Our standing in this year's Buyer's Guide validates our existing technology while praising our development efforts, giving our clients a positive outlook for things to come."

"Since the inception of our partnership with Experian CheetahMail, our email marketing programs have grown exponentially," said Lisa Hendrikson, ecommerce director for 1-800-Flowers. "By leveraging the knowledge of our account team and Experian CheetahMail's advanced, data-driven technology, we are able to customize emails to the unique interests of our customers, creating an effective dialogue that drives ROI and builds customer loyalty."

About Experian CheetahMail

Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industries largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian(R) Group Ltd. LSE: EXPN, was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.