BuscaPe Launches Wiki2Buy, the Internet's First Collaborative Buyer's Guide

SAO PAULO, Brazil, Jan. 31 /PRNewswire/ -- The BuscaPe Group (http://www.buscape.com.br) is presenting another product designed to help consumers when they are researching products and making a purchase decision: Wiki2Buy (http://www.wiki2buy.com.br), the first collaborative buyer's guide on the Internet.

The Wiki2Buy project was developed using MediaWiki, the same platform used for Wikipedia, through which everybody can contribute, easily creating and editing articles. In the case of Wiki2Buy, the content is specifically about products, services, companies and everything related to a purchase decision.

"Through this new initiative, we want to permit the free exchange of information about products between all consumers," said Romero Rodrigues, founder and president of BuscaPe.com Inc. (http://www.buscape.com). "This group activity allows creation of living purchase decision content. The more consumers who participate, the more the information will be precise, up-to- date and useful," he said.

The first Wiki2Buy product guides were created with the help of journalism students through a partnership with the Fundacao Casper Libero's Empresa Junior.

Wiki2Buy also contains information about stories and companies and, therefore, also acts as a discussion forum on the reputation of stores and the quality of their services, allowing anybody to write and contribute.

"We are always investing so electronic commerce can become consolidated and perceived as a practical and safe way of making purchases. We recently announced the acquisition of Pagamento Digital, a payment management platform. Similarly, Wiki2Buy joins our properties such as BuscaPe, Bondfaro, e-bit and QueBarato. They all are designed to help the consumer in different stages of the purchase process," Rodrigues added.

About BuscaPe

Creator of the product and price search engine offered through the http://www.buscape.com.br site since June 1999, the BuscaPe.com Group (http://www.buscape.com) is made up of media properties focused on the e-commerce purchase decision-making process in Latin America. Receiving over 30 million visits per month and present in 28 countries, BuscaPe is the leader of the Latin American purchase decision market.

Its main properties are:

BuscaPe (http://www.buscape.com.br): Leader in price comparison, present in Brazil, Mexico, Argentina, Chile and Colombia; BuscaPe compares prices of more than 7,000,000 products sold by 60,000 companies. It is also responsible for shopping on more than 100 portals, including Microsoft MSN, Yahoo, Abril, Globo and Terra.

Bondfaro (http://www.bondfaro.com.br): Leader in product research and information, Bondfaro helps consumers decide which is the right product to buy. With greater focus on products, the site offers videos and evaluations from their own specialists, as well as from users themselves.

e-bit (http://www.ebit.com.br): At the forefront in the development of electronic commerce in Brazil, e-bit is becoming recognized as the most respected source of e-commerce information, with more than 5.5 million searches carried out since 2000 in more than 1,500 affiliated virtual shops. From 2008 on, it will increase its presence in the following Latin American countries: Argentina, Chile, Colombia and Mexico.

QueBarato! (http://www.quebarato.com.br): Absolute leader in free classified advertisements, the recently launched QueBarato is present in 28 Spanish or Portuguese speaking countries, allowing people to advertise their products, services, cars and properties in a fast, efficient and free manner

Wiki2Buy (http://www.wiki2buy.com): The collaborative buyer's guide in wiki format containing information about products, services and stores.