The Parent Company to Present at 10th Annual ICR XChange Conference on January 17, 2008

DENVER, Jan. 9 /PRNewswire-FirstCall/ -- The Parent Company (NASDAQ: KIDS) , a leading commerce, content and new media company for growing families, announced today that Chief Executive Officer, Michael Wagner and Chief Financial Officer, Barry Hollingsworth will present at the 10th Annual ICR XChange Conference at the St. Regis Monarch Beach Resort & Spa in Dana Point, California on Thursday, January 17, 2008.

The Company's presentation at 8:25 AM Pacific Time will be accessible to the public via a live webcast (audio-only) and a replay available beginning one hour after the conference, which may be accessed by logging onto the investor section of www.theparentcompany.com.

Michael Wagner, President and CEO, said, "We are pleased to have been invited to present at this forum and we look forward to outlining our strategic direction of The Parent Company."

The Parent Company (formerly BabyUniverse, Inc.) is a leading commerce, content and new media company for growing families. The Parent Company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its eToys.com web site, catalogs and strategic retail partnerships; and personalized dolls and accessories through its My Twinn.com brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse.com and DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and PoshLiving.com, reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com and ePregnancy.com, The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents.