Crazy Pet Licensing Company Joins KABILLION.COM

BALDWIN PARK, Calif., Nov. 30 /PRNewswire/ -- Crazy Pet, LLC. the U.S. based entertainment and educational licensing company for the "Crazy Pets" brand has launched a new multi-platform kids-pet microsite in conjunction with KABILLION.COM. Kabillion is part of the MoonScoop Group, a leading worldwide production, distribution, brand management and entertainment company. Kabillion is owned in part by Taffy Entertainment, East Coast-based REMIX Entertainment Ventures and Germany's EM.Entertainment.

Crazy Pet is the first licensing company that has created specific children's activity programs to support their brand in the children's entertainment and education industry. The Kabillion deal allows Crazy Pet to capture children on a global basis and show them activities that help them interact with their pet and to "Play & Care"(TM) for their pet.

A major underpinning of the Crazy Pet program is The Back Bones of Character(TM) -- six character values that children learn through caring for their pets: Respect, Dependability, Caring, Fairness, Courage and Contributing. They also learn about rescuing pets, training pets and helping shelters and rescues find good homes for adoptions.

"Through our licensees," says Tony de Vos, founder and CEO of Crazy Pet LLC., "we are creating activities and role play products and services that will strengthen the bond between kids and their pets and teach them character values. By learning these values early, whether they have a pet or not, kids carry love and respect for animals throughout their life. Kabillion is helping us get the message out."

Kabillion goes beyond traditional synergies and taps into a significant market, the children's entertainment industry. Kabillion's sticky multi- platform approach, in an uncluttered interactive environment, allows Crazy Pet to engage its target audience in a way that traditional linear TV media campaigns can no longer do.

The microsite on Kabillion.com features the Crazy Pet characters in a variety of activities, games and videos. These include caption contests, photo contests, Joke of the Week, IM (Instant Message) Icons and wallpapers. Everything is built around the Crazy Pets theme, "Characters" Building Character.

"Every kid either has a pet or wants one and Crazy Pet has done a remarkable job of engaging and teaching kids about the fun -- and the responsibility -- of caring for animals," explains Bill Schultz, CEO of Kabillion. "Together with the Crazy Pet team, we integrated this new microsite as a destination for kids, not only to have fun sharing stories and photos of their pets, but also to learn more about how to take care of them."

"Kabillion is an ideal venue to continue our mission of teaching kids the valuable life lessons they learn from caring for pets," says Barbara Denzer, creator of the Crazy Pets. "From games and videos to the other interactive elements, this will be a great place for kids to congregate online and share their excitement about pets."