FiftyOne from E4X Makes Selling Internationally Easy

NEW YORK, June 5 /PRNewswire/ -- E4X, Inc., the leading provider of online currency services, today launched FiftyOne, a global ecommerce solution designed to overcome the complexities of cross-border ecommerce and help online retailers sell internationally with no more effort than selling domestically.

"The internet has always promised to facilitate market expansion on a global scale, but failed to deliver because the realities of currency, payment and logistics made it too difficult," says Michael DeSimone, E4X CEO. "After seeing the challenges our merchants faced firsthand, we decided to make international sales simpler. The fact is cross border sales volume is now growing twice as fast as domestic sales. It's clear that US based internet retailers need high quality, comprehensive solutions to access these customers. We firmly believe the future for online merchants is global," continues DeSimone.

FiftyOne manages every aspect of the international sale, making international transactions look the same as domestic transactions from the perspective of US merchants:

  - Global Logistics: Merchant ships to a domestic hub and FiftyOne handles
    the international shipping, providing the buyer with a lowest guaranteed
    final price to deliver the product to their door, eliminating any
    surprise fees or surcharges

  - International Payments: Multicurrency credit card processing and
    international fraud screening. Buyers are charged and pay in their own
    currency while merchants are paid in USD at time of order without FX
    risks

  - Merchandising: Local currency pricing, screening of restricted goods and
    more make the merchandise on a US website more attractive to
    international shoppers

  - Post Sale Support: Allowing merchants to provide international shoppers
    with the same level of customer service provided to American shoppers

FiftyOne seamlessly interfaces with all major ecommerce and operating systems, through a single integration. The solution currently offers shipping to 28 countries with more to follow in the near future.

  For more information contact E4X at:
   P: 212.299.3577, E: moreworld@e4x.com
   or visit booth # 531 at the Internet Retailer Conference, June 4-7,
   San Jose, CA.

  About E4X:

E4X, Inc. is a leading provider of services that facilitate global business by reducing cross border sales and payments complexities. E4X's unique, patented ecommerce application and comprehensive foreign exchange solutions help companies expand globally in what becomes a foreign exchange risk-free environment for global shoppers and merchants alike. Founded in 1999, the privately held E4X is based in New York and operates a research and development facility in Tel Aviv, Israel. For further information visit http://www.e4x.com/.