BCBG Max Azria Group Selects GSI Commerce as E-Commerce Partner

KING OF PRUSSIA, Pa., July 25 /PRNewswire-FirstCall/ -- GSI Commerce Inc. (NASDAQ: GSIC) today announced it has signed a multiyear agreement to provide a full-service e-commerce solution for the global fashion company BCBG Max Azria Group for its BCBG Max Azria and BCBGirls brands.

With an expected launch in the first quarter of 2007, the BCBG Max Azria and BCBGirls Web stores will feature an impressive range of products including women's ready-to-wear, evening dresses, suits, separates, denim, eyewear, swimwear, footwear, handbags and small leather goods.

Under the agreement, GSI Commerce is providing the online technology, fulfillment and customer care operations for the BCBG Max Azria and BCBGirls Web stores.

"We are excited to become the e-commerce partner for BCBG Max Azria Group," said Damon Mintzer, executive vice president of sales for GSI Commerce. "We look forward to providing BCBG Max Azria Group with a world- class, branded online shopping experience for its customers."

"We chose GSI Commerce as our partner because of the company's e-commerce expertise in the fashion apparel category and the overall quality of their e-commerce platform," said Max Azria, designer, chairman and chief executive officer of BCBG Max Azria Group. "We look forward to this partnership and to offering BCBG Max Azria and BCBGirls to our customers online."

About BCBG Max Azria Group

Created in 1989, BCBG Max Azria was named for the Parisian phrase "bon chic, bon genre," meaning "good style, good attitude." BCBG Max Azria Group, Inc. designs, develops, produces and markets complete collections of women's ready-to-wear and accessories, and select categories for men, each known for being at the forefront of creativity, quality and style. The Group is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of 15 brands including BCBG Max Azria, Max Azria, Max Azria Atelier, Herve Leger Paris, Herve Leger Couture, Don Algodon and Alain Manoukian, among others, and a retail and wholesale network that includes more than 5,200 points of sale throughout the world.

About GSI Commerce

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care and marketing services. We provide e-commerce solutions for more than 50 partners.

Forward-Looking Statements

All statements made in this release, other than statements of historical fact, are forward-looking statements. The words "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "will," "would," "should," "guidance," "potential," "continue," "project," "forecast," "confident," "prospects," "schedule" and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then- current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce's business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its partners operate, changes affecting the Internet and e- commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with strategic partners, including the early termination of an agreement with a significant partner, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings, the ability of GSI Commerce to execute operationally and attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses, if any, the performance of any acquired businesses and the impact of SFAS 123(R). More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

  Contacts:
  GSI Commerce                             BCBG Max Azria Group
  Greg Ryan                                Patrick McGregor
  Dir. of Corporate Communication          VP of Public Relations
  tel: 610-491-7294                        tel: 212-704-4722
  fax: 610-265-2866                        fax: 212-398-1142
  e-mail: ryang@gsicommerce.com            e-mail: patrickm@bcbg.com