Christian T-Shirts More Popular Than NBA or Abercrombie

NEW YORK, Nov. 15 /PRNewswire/ -- Christian t-shirts are a more popular choice among young adults than either NBA-themed or Abercrombie & Fitch logo tees, according to a new nationwide survey by Internet retailer DATOmana.

419 adults aged 18 - 34 from across the country were surveyed about their tastes in tees. When presented with a variety of t-shirts, including an Abercrombie & Fitch logo tee, a NBA-licensed tee and a Christian tee, 40 percent chose the religious tee, versus 16 percent for the NBA tee and 30 percent for the Abercrombie tee.

When asked what would motivate them to wear a t-shirt with a religious message on it, most said simply that they would do so if they liked the message on the shirt. Only 6 percent said they would only wear one "as a joke."

"America's love of religious t-shirts shouldn't really come as a surprise," says Tom Biggs, president of DATOmana. "Research has shown that almost three-quarters of Americans consider their faith to be a very important part of their life, and younger Americans are more likely than any previous generation to feel comfortable wearing clothing that not only reflects their personal attitude, but their beliefs, as well."

On average, young Americans wear t-shirts five times a week, and own just under two dozen of them. About half of the respondents have purchased a t-shirt online. Buying religious t-shirts online are very popular. Over 1.5 million searches are conducted each month for "Christian t-shirts" (or some variation thereof, like "Jesus shirts"), according to WebSourced, a company that specializes in Internet marketing.

While Christian t-shirts are popular among young adults, they still rank below designer tees. A Polo Ralph Lauren t-shirt received the highest ranking in the survey, with 53 percent. All percentages are based on "top two box" scores in a five-level rating scale. Respondents scored each tee separately.

About DATOmana

DATOmana [pronounced DAY-toe-MAN-a] makes Christian t-shirts "with a surfing attitude", designing and manufacturing their products in Southern California. The company has 30 designs and over 80 styles and colors for teens, women and men.

Just eighteen months old, the company was founded by two friends who were frustrated that the quality and style of Christian t-shirts did not match the lifestyle and expectation of Christian teens. DATOmana is an acronym of its founders' names ("DATO" = DAna and TOm), while the word "mana" means "a force believed to dwell in a person", which is appropriate for a company that designs clothing which empowers the wearer. More information about the company can be found at http://datomana.com/press.html

About the survey

The survey was conducted November 2nd - 7th among 419 adults 18 - 34, randomly selected by MarketTools, a full-service market research company with a two-million household online panel and a proprietary, web-based research platform. The full results of the study may be found at http://www.christianteeresearch.com/