Columbia Business School Names David DeCicco Associate Dean for Marketing and Communications

NEW YORK, Aug. 11 /PRNewswire-USNewswire/ -- Columbia Business School has announced the appointment of David DeCicco as Associate Dean for Marketing and Communications, effective August 11, 2008. In this role, David will be responsible for developing a comprehensive strategic communications and marketing plan for the School, reporting directly to Dean R. Glenn Hubbard, the Russell L. Carson Professor of Finance and Economics.

David brings extensive leadership experience in communications and marketing, most recently as marketing director at New York University Medical Center (NYUMC). His portfolio of responsibilities at NYUMC included oversight of strategic branding and marketing initiatives; management of advertising creative and marketing collateral; and orchestration of messaging across NYUMC's hundreds of institutes, departments, centers and programs. He also succeeded in extending the reach of the Center's medical staff through innovative use of radio and other media.

David also offers several years of experience in Washington, D.C., where he shaped communications programs for national advocacy and political organizations. He served as vice president at the Victory Fund and Leadership Institute, a political action committee and leadership development organization supporting progressive public officials. Prior to that, he was communications director at Youth Service America, where he promoted the value of volunteer community service and service-learning programs to the public and to policy-makers by managing the organization's national media campaign.

"With his impressive record of effective leadership in marketing and communications, Dave is well positioned to ensure continued progress in clearly articulating and broadly promoting the value of an institution that has offered the business world transformative ideas and a top-notch education for more than 90 years," said Dean Hubbard.

David is an alumnus of Ithaca College and earned a Master of Public Administration degree at George Washington University School of Business and Public Management.

About Columbia Business School

Led by Dean R. Glenn Hubbard, the Russell L. Carson Professor of Finance and Economics, Columbia Business School is at the forefront of management education for a rapidly changing world. The school's cutting-edge curriculum bridges academic theory and practice, equipping students with an entrepreneurial mindset to recognize and capture opportunity in a competitive business environment. Beyond academic rigor and teaching excellence, the school offers programs that are designed to give students practical experience making decisions in real-world environments. The school offers MBA and Executive MBA (EMBA) degrees, as well as non-degree Executive Education programs. For more information, visit www.gsb.columbia.edu.