HADLEY, Mass., May 25 /PRNewswire/ -- A recent study conducted by EVENT magazine concluded that in just two years companies who want "more creative ideas" from their agencies have soared from 10% to nearly 45%. According to many experts, the key factor determining whether companies and business professionals fail or succeed depends on the "ability to innovate."
The Creative Problem Solving Institute (CPSI) conference teaches attendees how to be more innovative and provides tools and techniques to develop individuals' creative abilities. The conference will be held at Callaway Gardens in Pine Mountain, Georgia from June 24-29. For more information and how to register, please visit http://www.cpsiconference.com/ or call 413-559-6614.
"We send a large group to the CPSI conference each year to acquire skills absolutely essential for us to remain competitive in a marketplace that is in a constant state of reinventing itself," says Dennis Douglass, an executive coach for Clear Channel. Douglass is one of 14 Clear Channel employees who will attend the 2007 CPSI conference in Pine Mountain, Georgia. He will join over 600 attendees at the longest running and one of the world's most revered conferences regarding creativity and innovation.
The CPSI conference was created by Alex Osborn, the inventor of brainstorming, creative problem solving, co-founder of the advertising firm BBDO and founder of Creative Education Foundation (CEF).
Victoria Cliche, CEF executive director states, "We are very excited to be holding 'The Nature of Innovation' 2007 CPSI conference near a dynamic global business center like Atlanta. If you're a business leader of today or intend to be one tomorrow, you need to be there."
Mary Ellen Vicksta is another devoted business-focused CPSI attendee. "As an innovation consultant at Kimberly Clark, CPSI keeps me current with the state-of-the-art in creativity - where, if you're not state-of-the-art, then by definition, you aren't innovative. We've seen the bottom-line results. That's why I keep coming back."
Innovation experts of all origins will meet at CPSI 2007, "The Nature of Innovation" to speak, conduct workshops and share their latest thinking. Speakers include: Kevin Carroll of The Katalyst Consultancy, consultant to Nike, Starbucks, Walt Disney and Procter & Gamble; Andy Vangundy, consultant, academic and high-profile ad spokesperson for Google. Vangundy is also an author of 14 books including the recently published Getting to Innovation: How to Write the Questions to Get the Great Ideas Your Company Needs and Robert Rasmussen, inventor of Lego Serious Play(TM) speaking on Strategy Making and Implementation in Real Time.
Website: http://www.cpsiconference.com/