'We All Use Math Every Day(TM)' Education Initiative Wins National iParenting Media Award for Best Educational Web Site

DALLAS and LOS ANGELES, March 29 /PRNewswire/ -- Texas Instruments (TI) and the CBS television show "NUMB3RS" today announced that the award-winning national math education initiative, "We All Use Math Every Day(TM)," has received one of the first-ever iParenting Media Awards for best educational Web site. The "We All Use Math Every Day" Web site, http://www.cbs.com/numb3rs , is featured as a winner for Web sites targeting teens age 14 and older.

The "We All Use Math Every Day" initiative was developed by TI and CBS, in association with the National Council of Teachers of Mathematics (NCTM), to inspire students to achieve more in math by showing how the subject is relevant to their lives. Using the hit CBS television show, NUMB3RS, the "We All Use Math Every Day" initiative provides free classroom activities online at http://www.cbs.com/numb3rs that help students understand how the math they are learning in the classroom applies to the real world. The activities explore the math derived from the concepts used to solve cases in the FBI crime-solving show.

The iParenting Media Awards Program, Best Products of 2007, evaluated products ranging from high-tech toys, safety gear and educational software to helpful books, audio CDs and for the first time, Web sites. All products were thoroughly evaluated by experienced reviewers to determine which ones exceeded the standards to earn the award.

"iParenting has been reviewing products for families for more than 10 years, and we are proud and honored to take on that responsibility," says Alvin All, Chief Executive Officer of iParenting Media. "The iParenting Media Awards program is an unprecedented process that carefully reviews and then recognizes the best products in the marketplace and shares them with parents. The products submitted in our Best Products Call for Entry were diverse and appealing, and we are proud to name the "We All Use Math Every Day" Web site as an award winner and one that exceeded the high evaluation standards we set."

Since "We All Use Math Every Day" launched in September 2005, more than 43,000 supporters have signed up for Teacher Kits. Those who register for a Teacher Kit also will receive a weekly e-mail newsletter packed with classroom activities and insider information about the "We All Use Math Every Day" initiative.

At http://www.cbs.com/numb3rs , educators can download free Spanish- and English-language activities and sign up to receive the free Teacher Kit which includes program information, classroom activities, a classroom poster and bumper sticker. The Web site features a library of NUMB3RS Season 1, 2 and 3 activities, information and tips for parents on how to help keep teens interested and engaged in math, and exclusive insider information about the "We All Use Math Every Day" initiative.

"It is exciting to be recognized for the resources TI provides for educators, parents and students to help teens recognize the benefits of a strong math education today and for their future," said Melendy Lovett, president, Education Technology business, Texas Instruments. "Thousands of educators are downloading the classroom activities on a weekly basis, helping to inspire and engage more than four million students."

More information about the iParenting Media Awards is available at http://iparentingmediaawards.com/ .

About Texas Instruments

Education Technology, a business of Texas Instruments, provides a wide range of advanced tools connecting the classroom experience with real-world applications and enabling students and teachers to explore mathematics and science interactively. Designed with leading educators and researchers, Texas Instruments' educational technology and services are tested against recognized third-party research on effective instruction and improved student learning. Such research shows that use of graphing calculators and wireless collaborative technology in the classroom helps teachers implement instructional strategies that lead to higher student interest, engagement and achievement in mathematics.** For more than 15 years, TI has worked closely with educators and administrators to develop student-focused curricular and supplemental classroom materials, and it supports the world's largest professional development organization for the appropriate use of educational technology. More information is available at http://www.education.ti.com/ .

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Education Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .

** See http://www.education.ti.com/research for more information. About "NUMB3RS"

Ridley Scott, Tony Scott, Barry Schindel, David W. Zucker, Nicolas Falacci, and Cheryl Heuton are executive producers of NUMB3RS, which was created by Cheryl Heuton and Nicolas Falacci. NUMB3RS is produced by CBS Paramount Network Television in association with Scott Free. CBS Paramount Network Television is a division of CBS Studios Inc.

About the National Council of Teachers of Mathematics

The National Council of Teachers of Mathematics is a public voice of mathematics education, providing vision, leadership, and professional development to support teachers in ensuring mathematics learning of the highest quality for all students. With 100,000 members and 240 Affiliates, NCTM is the world's largest organization dedicated to improving mathematics education in prekindergarten through grade 12. The Council's Principles and Standards for School Mathematics includes guidelines for excellence in mathematics education and issues a call for all students to engage in more challenging mathematics. More information is available at http://www.nctm.org/ .

About the iParenting Media Awards

iParenting Media operates one of the Internet's most popular communities for parents and parents-to-be at http://www.iparenting.com/ . iParenting's Editor-in-Chief, Elisa Ast All, MSJ, writes a syndicated monthly newspaper column and co-hosts an A.I.R. Award-nominated radio show, Points on Parenting, in which she features her favorite iParenting Media Award winners. Consumers can learn more about iParenting Media Award-winning products, and find out where to purchase them via our retailer network online directory, by visiting http://www.iparentingmediaawards.com/ .

iParenting Media Awards offers four Calls for Entry each year and our next Call for Entry, the 2007 Excellent Products Call, is open now until Friday, March 2, 2007, with products due in our Evanston, IL, headquarters by Friday, March 9, 2007. Award winners will be announced on Wednesday, May 2, 2007. To learn more and to submit your product, visit http://www.iparentingmediaawards.com/ .