Maxell Showcases Full Line of Products at CES 2009

Advanced Consumer Electronics Accessories Poised for Continued Digital Growth

LAS VEGAS, Jan. 8 /PRNewswire/ -- Maxell Corporation of America, (www.maxell.com), showcases its extensive line-up of consumer electronics products at the 2009 Consumer Electronics Show in Las Vegas, Nevada. Maxell's offerings include M&M'S(R) Stereo Ear Buds, Kids Safe(TM) Headphones and Kids Safe(TM) Ear Clips, Stereo Line, Action Sports Line, HDMI Cables, USBK-1 Universal USB Kit, CA-5 "Blast Away" Multi-Purpose Canned Air Duster (3.5 Oz), HP-22 Headphone Adapter with Microphone, P-52 Portable Speaker, and the Maxell 6X Blu-ray. The company will also show its latest technology and innovation based on the iVDR removable hard disk drive interface.

"Today's consumers demand a wide range of electronics accessories that deliver premium performance and match their lifestyle," said Gordon Tetreault, director of sales and marketing for Maxell's accessory products. "Our new product lineup being launched at CES 2009 has been specially designed to meet the needs of consumers including children, athletes, audiophiles, videophiles and travelers."

Maxell Headphones & Ear Buds

M&M'S(R) Stereo Ear Buds

Maxell Corporation of America, a brand known for its standard of excellence in both quality and innovation, announces a new joint venture with the distinguished candy manufacturer, Mars Inc., to introduce Maxell's new M&M'S(R) Stereo Ear Buds. This new line of ear buds combines Maxell's premium sound capabilities with M&M'S(R) signature 'M' design, offering quality sound and a youthful spirit to capture the fancy of music lovers of all ages. Maxell's M&M'S(R) Stereo Ear Buds are offered in five colors - red, pink, blue, orange and white and retail for $9.99, making it affordable to collect all five colors.

Kids Safe(TM) Headphones and Kids Safe(TM) Ear Clips

Maxell Corporation has introduced the new Kids(TM) Safe Headphones and Kids Safe(TM) Ear Clips. Designed with children's listening needs in mind, these new headphones assure safe listening levels to combat the dangers of hearing damage at a young age.

Reaching a 90dB maximum volume (14-20,000 Hz, 32ohm, 90 dB SPL), Maxell's Kids Safe(TM) Headphones and Kids Safe(TM) Ear Clips comply with the ASHA-OSHA and NIOSH recommended safety limits to resolve any possible noise-induced hearing loss. This new line from Maxell is lightweight and comfortable for kids and adults, with foam ear covers included to keep the listener's ears comfortable during extended listening. Retailing for $12.99 these devices are great for both boys and girls with pink, blue and silver interchangeable caps and will be available in Q1 2009.

Stereo Line

Maxell has redesigned their Stereo Headphone Line to provide additional style options and reduce packaging waste. The reinvigorated look will include a new silver and black color scheme, as well as more stylish lines and curves. The EH-130 Ear Hooks will also continue to offer silver, pink, and blue designs, but will now offer a more streamlined, lightweight style. All products in the line are available for a suggested retail price of $6.99. Along with aesthetic changes to the product, Maxell will also make the packaging more eco-conscious, reducing its footprint by at least 25 percent - 30 percent. The physical size of the packaging has been trimmed down to eliminate unnecessary waste, and most of the plastic used in the inner packaging has been replaced with recycled cardboard and paper. The Maxell Stereo Line includes the HP-200 Headphones, EC-150 Ear Clips, NB-201 Neckband, EH-130 Ear Hooks, EH-130P and EH-130B Color Ear Hooks, EB-125 Ear Buds, HB-202 Head Buds, and NB-HB-210 Neckband Head Buds.

Action Sports Line

Maxell has introduced a new line of Action Sports headphones offering active consumers comfort while delivering premium sound. Designed with fitness in mind, the Action Sports line is ideal for intense activities like cross-training, running, spinning and aerobics, just to name a few. The line of Maxell Action Sports headphones are constructed with water-resistant and sweat-resistant materials that prevent moisture from damaging the audio device, and feature Noise Suppression Technology that reduces ambient noise common to gym and outdoor environments. Maxell Action Sports headphones come in five unique designs including the AS-1 Digital Earbuds, AS-2 Digital Earbuds with a retractable carabineer case, AS-3 Digital Earhooks, AS-4 Digital Headbuds and the AS-5 Digital Neckband model. Available in spring 2009, the SRP of each Maxell Action Sports headphone model ranges from $19.99 to $24.99.

Maxell HDMI Cables

Maxell has introduced two new HDMI cables providing consumers crystal clear picture and dynamic sound on their HDTV, gaming system, and other devices. The Maxell HDMI Cables will be available alongside other Maxell products at local chain and drug retailers, offering consumers around-the-block convenience. The new 4-foot and 8-foot Maxell HDMI Cables will be available in Q1 2009 for an SRP of $24.99 and $34.99 respectively.

Maxell Travel Accessories

USBK-1 Universal USB Kit

Maxell's new USBK-1 Universal USB Kit features six different sized adapters that fit most MP3 players, cell phones and Smartphones, to charge these and other USB devices through an AC/ DC power source. The package comes with a travel pouch for easy storage. Maxell's new USBK-1 Universal USB Kit will be available in Q1 2009 for an SRP of $9.99.

CA-5 "Blast Away" Multi-Purpose Canned Air Duster (3.5 Oz)

Maxell has added a smaller, travel-size version of their popular "Blast Away" Multi-Purpose Duster - the new CA-5 Canned Air 3.5 oz. This product is ideal for cleaning electronic equipment, computers, car interiors and office equipment. The convenient new can fits neatly in a purse, briefcase, or car glove compartment for quick cleaning of sensitive equipment on the go. Based on Consumer Products Safety Commission Standards, the Maxell's Canned Air products are not flammable, making them safe for use on electronics. Maxell's new CA-5 "Blast Away" Multi-Purpose Canned Air Duster (3.5 Oz) will be available in Q1 2009 for an SRP of $3.99.

HP-22 Headphone Adapter with Microphone

Maxell's new HP-22 Headphone Adapter with Microphone enables you to talk hands-free on an MP3-enabled cell phone and listen to music, all while using your favorite headphones. This adapter includes an inline microphone that allows you to make and receive calls with a touch of a button, while automatically pausing your music. Maxell's new HP-22 Headphone Adapter with Microphone will be available in Q1 2009 for an SRP of $6.99.

P-52 Portable Speaker

Maxell's new P-52 Portable Speaker is the perfect solution for listening to music on the move. Designed to work with all iPods(R), MP3 players, and other portable music devices, this speaker features a compact, lightweight design (8.5" wide by 3.23" high) with Maxell premium sound quality. Enjoy long lasting battery life with Maxell's P-52 speaker, up to 40 hours with four AAA batteries. Speaker can also be powered through a USB cable, or an AC Adapter, and connects through the headphone jack (batteries and AC Adapter not included). Maxell's new P-52 Portable Speaker will be available in Q1 2009 for an SRP of $34.99.

Maxell 6X Blu-ray Recordable Media

Maxell is also introducing a new 6X write speed disc to its Blu-ray line to combine larger storage capacities with maximum performance to ensure that personal memories recorded with this latest technology can be enjoyed to their fullest capabilities and will be protected over time.

Specially designed to meet the ever-increasing consumer demand of HD technologies, the new Maxell 6X Blu-ray BD-R (write-once single-layer), 12 cm discs can store up to 25 GB, and the new Maxell 6X Blu-ray BD-R DL (write-once, dual-layer) can store up to 50 GB and nearly double the content. Using a blue-violet laser to achieve the capacity necessary for recording HD content, Maxell Blu-ray discs with increased storage capacity and transfer speeds are ideal for storing large amounts of data and digital content.

Maxell iVDR Removable Hard Disk Drive

The new Maxell iVDR removable hard disk drive could potentially allow consumers to capture, store and interact with digital video content at high speeds, while enjoying the same great broadcast technology once reserved for professional applications. Offered in a compact and lightweight design, this new portable hard disk drive can be used with a variety of applications including audio/video, information technology, and vehicle-mounted devices to record up to 250 GB of data.

Other promising innovative features of the iVDR include "electronic paper" for easy labeling of stored content, and a "capacity meter" to keep you informed of the amount of remaining space available on the hard disk drive. The "electronic paper" display will allow consumers to easily label and identify the contents of their Maxell iVDR by entering text through a USB port for a resulting label that appears as electronic ink on the face of the drive. The launch of an iVDR player will bring the technology full circle for consumer applications.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. The company offers a full line of electronics care and maintenance products along with storage products and a well-known brand of headphones, iPOD/MP3 peripherals and speakers. Maxell has been recognized for forty years for delivering a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. www.maxell.com