New National Survey Confirms Super Bowl Top Televised Sporting Event; Circuit City Offers TV Delivery & Installation Guarantee for the Big Game

New National Survey Confirms Super Bowl Top Televised Sporting Event; Circuit City Offers TV Delivery & Installation Guarantee for the Big Game

RICHMOND, Va., Jan. 15 /PRNewswire-FirstCall/ -- As sports enthusiasts nationwide prepare for the biggest football game of the season, a new national survey from electronics retailer Circuit City confirms that the Super Bowl is the clear favorite among all sporting events on TV.

Ninety-two percent of men and sixty-eight percent of women said they watch sports on television and the Super Bowl was top choice for both men and women.

    -- 50 percent of men say the Super Bowl is their favorite televised
       sporting event; the World Series is a distant second at 10 percent
    -- 33 percent of women call the Super Bowl their favorite televised
       sporting event; the Olympics came in second with women at 17 percent
    -- Combining men and women, 41 percent say their top choice is the Super
       Bowl

The Circuit City survey also indicated that having big screen HDTVs might contribute to certain social behaviors among Americans.

    -- 49 percent of men said with a big high-def TV, they'd be most inclined
       to invite friends over to watch the Super Bowl or other sporting
       events; 18 percent of men said they'd invite friends over to watch
       movies
    -- 34 percent of women said a big TV would encourage them to invite
       friends to watch the Super Bowl; 29 percent said they'd invite friends
       to watch movies
    -- Combining men and women, 41 percent said they'd be inclined to invite
       friends to watch the big game

More than 3,300 men and women participated in the survey, commissioned by Circuit City Stores, Inc, and conducted by independent research firm Decision Analyst, Inc. of Arlington, Texas. The survey's margin of error is plus or minus two percentage points.

Super Bowl TV Delivery & Installation Guarantee:

Circuit City is again offering its popular Super Bowl TV Delivery and Installation Guarantee. For customers who purchase a TV (32 inches or larger) by 4pm on Wednesday, January 30th, Circuit City guarantees to have it delivered and set up in time for the big game on February 3rd. If delivery is late, the customer will receive a $50.00 Circuit City gift card. See store or visit www.circuitcity.com for details.

Circuit City's 60-Day HDTV Price Guarantee:

If you see a lower advertised price on an HDTV at a local retail competitor's store with the same item in stock, we'll refund 110% of the difference within 30 days and 100% of the difference within 60 days of your purchase with us. See store or visit www.circuitcity.com for details.

About Circuit City Stores, Inc.

Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 676 Superstores and 12 other locations in 159 U.S. markets. The international segment operates through approximately 800 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at www.circuitcity.com, www.thesource.ca and www.firedog.com.

Website: http://www.circuitcity.com/




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