User-Generated Video Goes From Online to On-Air in New CBS/YouTube Campaign

LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- Consumer Electronics Show (CES) -- In an exciting collaboration between traditional and emerging media, CBS Interactive ("CBS") is giving internet users a chance to have their personal message to the world seen by millions of television viewers. CBS has launched a new community campaign called "15 Seconds," where viewers post their 15-second inspirational messages on YouTube, and CBS then chooses the best viewer-videos to be broadcast on the Network.

Selected "15 Seconds" viewer videos will be seen on the CBS Television Network periodically throughout the season at pre-announced intervals. The first viewer-video will be broadcast before the game during CBS Sports daytime coverage of Super Bowl XLI on Sunday, Feb. 4, 2007.

Viewers can submit their 15-second taped message now on YouTube at http://www.youtube.com/group/15seconds. The videos need to be an inspiring 15-second message on any topic the viewer chooses. Every two weeks, CBS will select five videos from the "15 Seconds on CBS" YouTube Group and post them on CBS.com. From the videos posted on CBS.com, the judges will select at least one video for possible broadcast each calendar quarter on the CBS Television Network. Viewers submitting videos must be 18 years of age or older and must abide by YouTube's Community Guidelines at http://www.youtube.com/t/community_guidelines. No profanity or nudity will be accepted. Rules and details regarding CBS's "15 Seconds" community campaign can be found on CBS.com at http://www.cbs.com/originals/15_seconds.

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