LeapFrog's 2005 Product Portfolio Receives Top Accolades From Esteemed Parenting Organizations

EMERYVILLE, Calif., Sept. 13 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc. , a leading designer, developer and marketer of innovative, technology-based learning products, today announced a multitude of top honors for its innovative 2005 product line. The groundbreaking FLY(TM) pentop computer, Leapster L-MAX(TM) learning game system, and new introductions to the LeapPad(R) learning system and LeapFrog Baby brands have recently been recognized by prestigious parenting organizations, such as The National Parenting Center, iParenting Media, Oppenheim Toy Portfolio, and Parents' Choice Foundation.

"LeapFrog's success is largely dependent upon the learning and play value of our products and their approval by discerning parents and consumers," said Kathryn Olson, chief marketing officer of LeapFrog Enterprises, Inc. "We take pride in all twenty-five awards won this year and we appreciate the acknowledgement we continue to receive from families and organizations that are committed to providing the best learning and play experiences for children."

Throughout the year, many esteemed organizations test and evaluate children's products to provide families with credible recommendations that help them make informed purchasing decisions.

The iParenting Media Awards are compiled through extensive evaluation of children's media and juvenile products using the expertise of licensed childcare centers, experts, and parents nationwide. Highlighted for 2005 are LeapFrog's new My First LeapPad(R) learning system, LeapStages(TM) Infant learning system, Learning Connections(TM) Train, and Talking Words Factory(TM) 2: Code Word Caper learning video.

The National Parenting Center is an independent testing procedure conducted to judge a variety of products introduced to the consumer market. Among the 2005 honorees are LeapFrog's My First LeapPad learning system, Learning Connections Train, Hug and Learn(R) Animal Globe, and Leapster L-MAX learning game system.

The Oppenheim Toy Portfolio is the only independent consumer review of children's media. Products awarded are reviewed by a noted expert in child development, children's literature, and education, and further tested by the most objective panel of judges: kids. LeapFrog was the only company to receive five Gold Seal Awards in the Learning Category for the FLY pentop computer, Leapster L-MAX learning game system, Learning Connections Train, Learn- Around(TM) Playground, and My First LeapPad learning system. The Oppenheim Toy Portfolio's Platinum Awards will be announced on September 28, 2005.

The Parents' Choice Awards(TM) identifies the best products for children of different ages, backgrounds, skills, and interests. Awards are given to products that meet and exceed standards set by educators, scientists, performing artists, librarians, parents, and kids themselves. Four of LeapFrog's new products have been recognized, including the Learning Connections Train, Talking Words Factory 2: Code Word Caper learning video, Match Circus(TM) learning video, and Leapster(TM) Electronic Book: Spider-Man for the Leapster(R) learning game system.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse-curriculum programs are currently in more than 80,000 classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouse(TM) products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.

About The National Parenting Center

The National Parenting Center's Seal of Approval award signifies that a product or service has met with the approval of parent and child testers over a two month testing process. The consumer oriented testing gathers evaluations on a wide variety of factors including quality, price, design, interactivity, stimulation, packaging, educational value and many others. The National Parenting Center is the nations' leading parent advocacy organization, providing parents with advice and information on issues ranging from pregnancy through adolescence. http://www.tnpc.com/

About iParenting Media

iParenting operates one of the Internet's most popular communities for parents and parents-to-be at http://www.iparenting.com/. The company is the publisher of Family Energy: Your Guide to a Fun and Fit Life With Kids, a national newsstand magazine. The company also has produced the content for several other national magazines, including: Pregnancy, Baby Years, Women's Health & Fitness, The Buyer's Guide, and European Homes & Gardens.

About Oppenheim Toy Portfolio

Oppenheim Toy Portfolio is the only independent guide to children's media, co-founded in 1989 by child development experts Joanne and Stephanie Oppenheim. Oppenheim Toy Portfolio Gold Seal Awards are given to outstanding new products that enhance the play lives of children. The Oppenheims are both Contributors to NBC's Today Show. http://www.toyportfolio.com/.

About Parents' Choice Foundation

Established in 1978, Parents' Choice Foundation is the nation's oldest nonprofit consumer guide to quality children's media. Via the Parents' Choice Awards(TM) program, the Foundation's purpose is to search out and recommend products that help kids grow -- imaginatively, physically, morally and mentally-fairly priced products that are fun, safe and socially sound. http://www.parentschoice.org/

LEAPFROG, LEAPFROG SCHOOLHOUSE, LEAPPAD, FLY, LEAPSTER, LEAPSTER L-MAX, LEARN-AROUND, HUG AND LEARN, TALKING WORDS FACTORY, LEAPSTAGES, MATH CIRCUS and LEARNING CONNECTIONS are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

  (C)2005 LeapFrog Enterprises, Inc. All rights reserved.


   Contact:
   Liz Einbinder                   Shannon Eis
   LeapFrog Enterprises, Inc.      Kaplow Communications
   510-420-5223                    212-221-1713
   leinbinder@leapfrog.com         shannone@kaplowpr.com