Relive Your Childhood - Orlando's First Active Adult Del Webb Community Opens

DAVENPORT, Fla., July 30 /PRNewswire/ -- Orlando is not just for kids anymore. The nation's fastest growing age demographic is also taking an interest in the world's #1 vacation destination. Baby boomers are no longer looking for days filled with bingo and shuffleboard, but are shifting gears towards more thrill-seeking activities to relive their childhood.

Proving that Orlando isn't just for kids, America's largest brand of active adult communities, Del Webb, is now offering its legendary lifestyle in the heart of the action. Located just outside metro Orlando, and catering to all the desires of the Baby Boomer generation, La Cresta by Del Webb recently opened its doors to over 1,000 visitors during its grand opening weekend.

Second Childhood

Today there are an estimated 79 million Baby Boomers whose needs and desires are constantly evolving. Orlando has long been thought of as a place for children, but Del Webb is finding that the robust lifestyle the city offers is appealing to those looking to relive their childhood a second time around.

"Today's active adults are turning to the things that they dreamed of doing in their childhood," said Sean Strickler, VP of Operations for Pulte Homes in Orlando (Del Webb is a brand of Pulte Homes). "At our Del Webb communities we call it their second childhood. Orlando offers our residents a location which affords them the opportunity to engage in all those things they wanted to do, but didn't have the time to do the first time around. Where else can you ride a roller coaster, visit beaches on two different coasts and watch the space shuttle take off all in the same day?"

Florida is #1

The most recent Del Webb Baby Boomer survey showed that Florida tops the list of Baby Boomer destinations. With its year round sunshine, average temperatures in the 70s, and no state income tax it is easy to see why.

"La Cresta will offer our residents a premier location in Florida," says Strickler. "We are about an hour from both coasts, have great year-round weather, yet we are still relatively storm safe and have the benefit of lower property insurance as a result of our central location."

Trump Card

Strickler claims that offering the grandkids a convenient and fun place to visit serves as La Cresta's trump card.

"We are finding a lot of folks who currently live in age 55-plus communities all over Florida moving to La Cresta so their grandkids will have a great place to come and visit grandma and grandpa," says Strickler. "The world class entertainment coupled with the international airport located only 30 minutes away makes visits a breeze."

The new "Re" Word

"In Del Webb communities our homeowners aren't re-tiring, they are re- inventing themselves through a combination of exercise, health, work and leisure," said Strickler. "We have a 30,000 square foot, state-of-the-art clubhouse and a full time lifestyle director on hand who has engaged personal trainers, wellness providers, yoga instructors, and educators from local universities. Our homeowners will be able to take on as much or as little as they would like in a day."

Lifestyle Director Jennifer Hoffman has the privilege of facilitating the legendary lifestyle for which Del Webb is known.

"Orlando offers just as much for the kids at heart as it does for actual children!" says Hoffman. "La Cresta's location in Davenport is the perfect spot because we are tucked away, but not far away. Residents can enjoy the best of both worlds -- life in a small town with everyday conveniences, as well as the luxury of the lively metropolis of Orlando just minutes away. With neighbors like Mickey Mouse, who would want to live anywhere else?"

About La Cresta by Del Webb

Located along Highway 27, two miles south of I-4, La Cresta by Del Webb is a 583 acre, 24-hour gated community that will feature over 1,000 low- maintenance homes at build-out. Home designs range in size from 1,500 to 2,300 square feet. Pricing starts in the low $200,000s.

For more information about La Cresta by Del Webb, visit http://www.delwebb.com/lacresta or call 866-2-LIVE-ON.

About Pulte Homes

Pulte Homes, Inc., (NYSE: PHM) , based in Bloomfield Hills, Mich., is a FORTUNE 200 company with operations in 51 markets and 26 states. In 2006, it delivered 41,487 homes and generated consolidated revenues of $14.3 billion. During its 57-year history, the company has constructed nearly 500,000 homes. In 2006, Pulte Homes received the most awards in the J.D. Power and Associates(R) New Home-Builder Customer Satisfaction Study(sm), marking the seventh-straight year Pulte achieved this distinction. Under its Del Webb brand, Pulte is the nation's largest builder of active adult communities for people age 55 and better. Its DiVosta brand is renowned in Florida for its Built Solid(TM) building system and distinctive master-planned communities. Pulte Mortgage LLC is a nationwide lender offering Pulte customers a wide variety of loan products and superior service.

Websites: http://www.pulte.com/; http://www.delwebb.com/; http://www.divosta.com/

  CONTACT:
  Beth Cocchiarella
  Pulte Homes
  (407) 447-9687
  beth.cocchiarella@pulte.com