10gen, New Cloud Computing Company, Unveils Limited Alpha

NEW YORK, April 15 /PRNewswire/ -- 10gen Inc., the sixth and latest addition to the AlleyCorp (http://www.alleycorp.com/) network of affiliated Internet companies, today unveiled a limited alpha of its new cloud computing platform.

Conceived and designed by three of the leading minds in the software industry -- Kevin P. Ryan, Dwight Merriman and Eliot Horowitz, respectively the former CEO, CTO and software developer of DoubleClick -- the platform is an object-oriented application server designed to help developers more easily build, test and deploy complex and scalable Web applications hosted on large, managed grid computing environments. It was opened to limited alpha after being successfully tested and proven on Silicon Alley Insider (http://www.alleyinsider.com/), 10gen's sister company.

"The development and deployment of large-scale, high-availability Web sites traditionally has been a costly proposition requiring sophisticated engineering. We offer a turnkey solution that provides all the building blocks needed to create complex, high-volume sites at drastically reduced costs with considerably less time and effort," said Kevin Ryan, 10gen's CEO who is also chairman and CEO of AlleyCorp. "Our growing team of experts will work to refine the solution and leverage our early-to-market advantages to quickly establish our leadership in the space."

Architected from the start for cloud computing deployments, the technology enables developers to write Web applications that scale automatically as demand increases. Its customized application stack provides a high-performance database and an optimized server runtime environment. Its collaborative development tools include an editor, debugger and profiler, and offers automatic on-demand application scaling across servers with geographic redundancy with full data replication.

The alpha program enables select developers to create applications for the platform for deployment in 10gen's production environment, with the objective of gathering practical feedback for the company's engineering and product teams. More details can be found by visiting http://www.10gen.com or emailing info@10gen.com.

About 10gen

10gen is a new platform designed to help developers quickly and easily build complex and scalable Web applications. Its cloud computing architecture enables developers to write Web applications and automatically scale as demand increases without re-architecting code. 10gen's customized stack is a true "Level 3" platform that provides a revolutionary database and an optimized server runtime environment. Its computing cloud is automatically provisioned and is managed by a set of easy-to-use and dynamic tools that provide up-to-the-millisecond performance and usage information, enabling facile resource deployment and geographic redundancy. For more information, please visit http://www.10gen.com/. For career information please email resumes to jobs@10gen.com.

About AlleyCorp

Headquartered in New York's Silicon Alley, AlleyCorp (http://www.alleycorp.com/) is a network of six affiliated Internet companies founded by Kevin P. Ryan and Dwight Merriman, the former CEO and CTO of DoubleClick, respectively. Current companies in the AlleyCorp network include: Alley Insider (http://www.alleyinsider.com/), an online business news and analysis site that provides news, commentary and discussion on the technology, media and communications industries; Gilt Groupe (http://www.gilt.com/), an invitation-only online community that offers members exclusive access to coveted fashion and luxury lifestyle sample sales, events and brands; Music Nation (http://www.musicnation.com/) an online music community that provides bands and musicians resources to better connect and interact with fans; Panther Express (http://www.pantherexpress.net/), a content delivery network that ensures rapid and reliable content loading performance to Internet site visitors worldwide; ShopWiki (http://www.shopwiki.com/), an international shopping search engine that provides advanced Web crawling technology to help shoppers make more informed buying decisions; and 10gen (http://www.10gen.com/), a new platform designed to help developers quickly and easily build complex and scalable Web applications.

     Contact:
     Michael Berkowitz
     Director of Corporate Communications
     (646) 747-1544
     mberkowitz@alleycorp.com