Oracle Integrates Oracle's JD Edwards EnterpriseOne and Oracle's Demantra

    REDWOOD SHORES, Calif., March 11 /PRNewswire-FirstCall/ --

    --  Oracle today announced the general availability of Oracle's JD Edwards
        EnterpriseOne Trade Promotions Management powered by Oracle's
        Demantra.
    --  By integrating Oracle's JD Edwards EnterpriseOne 8.12 and Oracle's
        Demantra 7.2, consumer goods companies are equipped to efficiently
        monitor and control trade spending, validate compliance, and improve
        the return on investment of promotional dollars.
    --  The integrated trade promotion management solution extends the
        existing JD Edwards EnterpriseOne integrations to Oracle's Demantra
        Demand Management, providing increased visibility into the impact of
        promotions on supply chain costs, constraints and performance.
    --  Oracle's Demantra is being successfully used by more than 50 JD
        Edwards EnterpriseOne customers across a variety of industries and
        platforms including Bush Brothers, Dal-Tile, DeRoyal, Mohawk,
        Pharmavite, Red Gold, Schiff Nutrition, and Tetra Technologies.
    --  With this announcement, Oracle demonstrates its commitment to
        preserving customers' investments in existing Oracle Applications
        while integrating best-in-class capabilities between Oracle's
        different offerings.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20020718/ORCLLOGO)

Oracle's JD Edwards EnterpriseOne and Oracle's Demantra Integration Details

    --  By integrating the industry-leading predictive trade planning,
        promotion optimization, and deduction and settlement management
        functionality of Oracle's Demantra 7.2 with Oracle's JD Edwards
        EnterpriseOne 8.12, companies can implement best-in-class trade
        promotions management processes across their enterprise.
    --  Supply chain managers can now benefit from increased visibility of
        promotion data with the integration between JD Edwards EnterpriseOne
        and Oracle's Demantra's Predictive Trade Planning, Oracle's Demantra
        Trade Promotion Optimization, and Oracle's Demantra Deduction and
        Settlement Management.
    --  This integration features many enhancements that give customers an
        understanding of the impact of promotions on supply chain costs and
        constraints in order to optimize supply chain performance. With the
        ability to execute more accurate volume forecasts, customers are
        equipped to improve service levels, reduce inventory and lower
        distribution costs.


    Supporting Quotes
    --  "With Oracle rating the highest on TPM [trade promotion management]
        strategic vendor importance, the company is a strong contender to
        close the application gaps in TPM."(i)
    --  "Typically sales and marketing managers do not get adequate
        information about the impact of their promotional initiatives on the
        performance of the supply chain," said Oracle Vice President of SCM
        Product Strategy, Jon Chorley. "With the integrated analysis and
        insight now available between Demantra and JD Edwards EnterpriseOne,
        customers can reduce ineffective promotions to spend more time on
        profitable campaigns that impact both top and bottom line
        performance."


    Supporting Resources

    Oracle Data Sheets
    JD Edwards EnterpriseOne Integration: Trade Promotion Management
    http://tinyurl.com/3xo9f4

    JD Edwards EnterpriseOne Integration: Demantra Demand Management
    http://tinyurl.com/37rkjb

    Recent Press Releases
    Oracle Unveils Demantra 7.1.1
    http://www.oracle.com/corporate/press/2007_jun/demantra.7.html

Kehe Food Distributors Invests in Oracle's JD Edwards EnterpriseOne and Oracle's Demantra

http://www.oracle.com/corporate/press/2007_aug/kehe.html

Industry Analyst Reports

AMR Research "What is Effective Trade Promotion? Part 2," by Lora Cecere and Fenella Sirkisoon, December 11, 2007

http://tinyurl.com/2yzund

Gartner, Inc. "Oracle OpenWorld: Oracle Offers Manufacturers More Than It Communicates," by Dan Miklovic, Carol Rozwell, Peter Bambridge, Thilo Koslowski, December 13, 2007

    http://mediaproducts.gartner.com/reprints/oracle/153644.html

    Podcasts
    Oracle's JD Edwards EnterpriseOne
    http://tinyurl.com/38qp8h

    Related Resources
    About Oracle's Demantra
    http://www.oracle.com/demantra/index.html

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i AMR Research "What is Effective Trade Promotion? Part 2," by

Lora Cecere and Fenella Sirkisoon, December 11, 2007