The Advertising Research Foundation Selects exalead one:search(TM) as Foundation for Knowledge Management Solution

NEW YORK, Oct. 22 /PRNewswire/ -- Exalead(R), a global provider of search software for business and the Web, today announced that its award-winning enterprise search software platform -- exalead one:search(TM) -- has been selected by The Advertising Research Foundation (ARF), the premier foundation for creating, aggregating, synthesizing and sharing knowledge about and for the advertising industry.

The ARF plans to implement Exalead's enterprise and desktop search software products to improve delivery of the ARF knowledge database to marketing decision-makers whenever and wherever they need it. As a result, ARF's nearly 400 members and employees will have a single access point to its many publications, whitepapers and research, and information stored in shared drives and across secondary Web sites.

"The ARF is a perfect example of how Exalead's unified search platform can easily adapt to any environment and index documents of all sizes and formats," said François Bourdoncle, cofounder and chief executive officer, Exalead.

"With Exalead in place, we're enabling our members to find and discover the unique and valuable knowledge we possess, to evaluate it quickly and apply it to the important decisions they need to make," said Steve Rappaport, Director of Knowledge Solutions for The ARF.

The ARF Taps Exalead for Flexibility, Security and Unified User Interface

The ARF had several important requirements for selecting an enterprise search solution, three of which were critical in the selection process. The ideal solution had to leverage The ARF's existing folksonomies and not require a taxonomy to be built -- an often complex and expensive process -- and also offer advanced entity extraction and support for a wide range of documents and file formats.

Not only does exalead one:search meet the ARF's three most critical requirements, it also offers several innovative features, including:

      -- True unified access to data stored across multiple repositories,
         including file system, Web and database
      -- Smart document preview to allow users to search visually and more
         efficiently
      -- The ability to accommodate custom synonyms and furnish tools for
         creating custom entity extraction rules
      -- Full integration with third-party solutions to protect The ARF's
         existing IT investment
      -- The ability to launch a document without the need to have the
         associated application installed
      -- Security features that allow The ARF to limit or restrict sources
         based on a user's profile

For more information about exalead one:search and Exalead's enterprise search products, please visit: http://corporate.exalead.com/enterprise.

About The Advertising Research Foundation

Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.theARF.org.

About Exalead

Founded in 2000 by search-engine pioneers, Exalead is a global provider of search software for business and the Web. Based on the first and only unified search technology platform for desktop, intranet or Web search, Exalead's products provide users with a single access point to information, regardless of format or location. Its patented Search by Serendipity(TM) navigation system adapts to user habits for a less frustrating and uniquely satisfying search experience. The exalead one:search(TM) line of software products -- designed for desktop, workgroup, enterprise, datacenter and Web environments - - are in use by leading banking and financial services, media, consumer packaged goods, research, retailing and telecommunications companies around the world. Exalead is an operating unit of Qualis, an international holding company, with offices in Paris, New York, San Francisco, Milan and Munich. For more information, please visit http://corporate.exalead.com.

Exalead and exalead one:search are registered trademarks or trademarks of Exalead SA.

    Media Contacts:
    Advertising Research Foundation         Euro RSCG Magnet
    Barry Schwartz                          Maureen Shaw
    212-677-8700 Ext 18                     212-367-6847
    barry@schwartzpr.com                    exaleadpr@eurorscg.com