3 Point Announces Release of World of Warcraft(R) Stein Featuring the Lich King

SAN DIEGO, July 1 /PRNewswire/ -- 3 Point Entertainment today announced the next stein in its World of Warcraft(R) Epic Collection series, Rise of the Lich King, is now available for shipment. The stein is third in the series of high-quality steins based on Blizzard Entertainment(R)'s massively multiplayer online role-playing game, and 3 Point is offering both an Epic Collection version and a variant edition branded the Legendary Collection.

Illustrated by fantasy artist Alex Horley, the Rise of the Lich King stein features the malevolent Lich King Arthas Menethil, the central figure in Blizzard Entertainment's recent Wrath of the Lich King(TM) expansion set.

"The continued success of Blood of the Horde and Alliance United, the first two steins in the series, has firmly positioned our steins as a must have collectible within the industry," said 3 Point Entertainment president Jerry Bennington. "With the Rise of the Lich King stein now available, the World of Warcraft community will be even more eager to be a part of the collection."

To complement the Epic Collection, 3 Point is offering a limited edition variant branded the Legendary Collection. Each Legendary stein features substantial upgrades including an 18-carat gold plated lid and hand-painted gold accents. Limited to 750 pieces, each Legendary stein is autographed by Horley.

"The Legendary version is nothing short of spectacular," said Bennington. "Those who have pre-ordered one will not be disappointed and only few remain."

Each 10" stein is handcrafted from fine-grain stoneware features panoramic bas-relief sculpting and pewter lid. The Epic Collection is currently available at www.wowsteins.com for a retail price of $89.99 and the Legendary Collection is offered at a retail price of $174.99.

About 3 Point Entertainment, LLC

3 Point Entertainment, LLC, is a privately held company headquartered in San Diego, California. Dedicated to delivering quality collectibles, 3 Point applies invention, imagination, and innovation to capture the essence of each brand. www.3point.com

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft(R) and the Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI) , is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games.