BURLINGTON, Ontario, June 26 /PRNewswire/ -- Danny Brown, business and social media branding consultant, has published a feature that looks at how the delayed reaction of a PR is a lesson to all businesses online.
Michigan-based Tanner Friedman are suing the creator of a fake Twitter account that used their name and posted damaging messages that portrayed the company in a negative light.
The piece questions why Tanner Friedman took so long to react and why questions could be asked of its online monitoring use. It also highlights the dangers of social media and the ease in which Twitter allows fake accounts to be registered.
See the feature here: http://dannybrown.me/2009/06/16/how-long-do-you-let-your-brands-reputation-suffer/
Website: http://dannybrown.me/