LG Electronics Selects Broadcom's Digital TV Solution for New LCD and Plasma 'Broadband HDTVs'

Broadcom's Advanced DTV Technology Features Home Network Connectivity, Access to Netflix Library of Movies and TV Episodes and Yahoo! Widgets

IRVINE, Calif., June 15 /PRNewswire-FirstCall/ -- Broadcom Corporation (NASDAQ: BRCM) , a global leader in semiconductors for wired and wireless communications, today announced that its integrated BCM3549 digital TV (DTV) system-on-a-chip (SoC) solution has been selected by LG Electronics for its new 'Broadband HDTVs.'

The two new series of HDTVs with the LG's "Netcast Entertainment Access" feature enable viewers to access online content and services and are the first high definition televisions in the world to feature Netflix(R) instant streaming and Yahoo!(R) Widgets. Powered by the Broadcom(R) BCM3549 video decoder SoC embedded directly in the TV, the LG broadband HDTV line allows Netflix subscribers to instantly stream and watch movies or TV episodes from its library directly on the TV, without external devices. Users can also use the Yahoo! Widget system as a convenient way to access a vast selection of content including weather, finance, news and other useful information. This innovative new line of plasma and LCD broadband HDTVs is now available at Best Buy and other U.S. retailers.

"In another industry first for LG, our new Broadband HDTV line provides consumers the ability to access Netflix instant streaming and Yahoo! Widgets directly through their HDTV enabling a whole new entertainment experience in the home," said Tim Alessi, Director, New Product Development, LG Electronics USA, Inc. "Broadcom's advanced digital TV technology features the latest in connectivity and continues to push the envelope in TV picture quality, performance and features. We are pleased to continue our multi-year partnership with Broadcom."

The Broadcom BCM3549 SoC solution offers new options for accessing video content on a TV through the Internet or a consumer's own in-home network. Broadcom's solution includes advanced multi-format decoding and home network connectivity via an integrated Ethernet media access controller (MAC) and physical layer (PHY) capabilities that enable users to connect with multiple home network devices such as media servers, PCs, MP3 devices and portable media players (PMPs), and allows access to a multitude of Internet-based multimedia content. With this technology, users can share and stream digital music, photos, movies and Internet-based media content to and from connected devices.

"LG's latest Broadband HDTV design illustrates our combined commitment to develop and deliver innovative TV solutions that offer new options for accessing online video content on a TV," said Dan Marotta, Senior Vice President & General Manager of Broadcom's Broadband Communications Group. "This is our third generation product powering LG televisions and together we are revolutionizing the home consumer entertainment experience."

The new LCD and plasma 'Broadband HDTVs' from LG are the first to allow Netflix members to instantly stream and watch movies directly on the TV, at the click of a button on the remote control. With advanced multi-format decoding and Ethernet connectivity included, the new LG HDTVs offer consumers a variety of ways to enjoy the growing library of over 12,000 high definition movies and TV episodes instantly from Netflix. LG's Broadband HDTVs employ the Yahoo! Widget system to access an extensive selection of content including weather, finance, news and other information in addition to linking with content of other file storing equipment like a PC or USB memory stick.

"Consumers want a seamless online video viewing experience on their HDTVs, and we predict the number of U.S. broadband households viewing web-to-TV content will triple, growing from 8 million to 24 million within 5 years," said Keith Nissen, Principal Analyst at In-Stat. "Additionally, we anticipate that revenue generated from web-to-TV streaming services will grow to $2.9 billion in 2013."

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).

Broadcom is one of the world's largest fabless semiconductor companies, with 2008 revenue of $4.66 billion, and holds over 3,300 U.S. and over 1,300 foreign patents, more than 7,500 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

A FORTUNE 500(R) company, Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com.

Cautions regarding Forward Looking Statements:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. Examples of such forward-looking statements include, but are not limited to, the demand for high definition television products and our position in that market. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with the BCM3549 video decoder SoC include, but are not limited to

• our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets;
• the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for next generation DTV, PC, cable, satellite, IPTV and terrestrial set-top box applications;
• delays in the adoption and acceptance of industry standards in those markets;
• general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations;
• the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory;
• the gain or loss of a key customer, design win or order;

Additional factors that may cause Broadcom's actual results to differ materially from those expressed in forward-looking statements include, but are not limited to the list that can be found at http://www.broadcom.com/press/additional_risk_factors/Q22009.php.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.

Broadcom, the pulse logo, Connecting everything, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.

    Broadcom Trade Press Contact      Broadcom Investor Relations Contact
    Dana Brzozkiewicz                 T. Peter Andrew
    Senior Communications Specialist  Vice President, Corporate Communications
    949-926-6367                      949-926-5663
    danabrz@broadcom.com              andrewtp@broadcom.com

    LG Electronics USA Contact
    John I. Taylor
    Vice President, Public Affairs & Communications
    847-941-8181
    jtaylor@lge.com