H-E-B Mexico Rolls out DemandTec Everyday Price Optimization

SAN CARLOS, Calif., Jan. 7 /PRNewswire-FirstCall/ -- DemandTec, Inc. (NASDAQ: DMAN) , a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Supermercados Internacionales H-E-B, S.A. de C.V., a wholly owned subsidiary of H-E-B Grocery Company, LP, a current DemandTec customer, is deploying DemandTec's Everyday Price Optimization software service.

The move to deploy the DemandTec solution at H-E-B Mexico was a natural progression to leverage the price optimization and consumer demand modeling capabilities that have provided significant insights into the buying behavior of H-E-B's customers in the US.

"We expect our investment in DemandTec to allow us to automate the manual aspects of our pricing process, create pricing strategies that will give H-E-B Mexico a competitive advantage in the marketplace, and offer our customers the best prices possible," said Rafael Lopez, CIO of H-E-B Mexico.

Everyday Price Optimization is a component service of DemandTec Lifecycle Price Optimization(TM), a comprehensive solution for managing and optimizing pricing across the entire store. The solution, which also includes Promotion Planning & Optimization and Markdown Optimization, enables retailers to understand, predict and influence consumer demand in order to achieve financial and price image objectives.

"When a multi-national customer like H-E-B Grocery expands DemandTec's software solutions to a new division or geography, it further demonstrates our ability to deliver positive results for our customers," said Dan Fishback, president and chief executive officer of DemandTec. "We're honored to have jointly proven the value of our solutions with the teams at H-E-B and are delighted to extend our relationship with such a prestigious, well-respected company."

About Supermercados Internacionales H-E-B S.A. de C.V.

H-E-B Mexico operates 30 supermarkets in five Mexican states -- Nuevo Leon, Tamaulipas, Coahulia, Guanajuato and San Luis Potosi. The unit employs more than 5,000 people. More information is available at http://www.hebmexico.com.

About H-E-B

For more than 100 Years, H-E-B Grocery has been an innovative retailer. Known for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 67,000 Partners and serves millions of customers in more than 150 communities throughout Texas and Mexico. For more information, visit http://www.heb.com.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than 1.8 million trade deals. For more information, please visit http://www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Lifecycle Price Optimization(TM) is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.

     Media Contact:
     Cassandra Moren, DemandTec, Inc.
     (650) 226-4690
     cassandra.moren@demandtec.com

     DemandTec Investor Contact:
     Tim Shanahan, DemandTec, Inc.
     (650) 226-4603
     tim.shanahan@demandtec.com