GameStop Makes Savings Fun and Easy With Cellfire Mobile Coupons

SAN JOSE, Calif., Oct. 22 /PRNewswire/ -- Cellfire Inc., the only nationwide mobile coupon and discount offer service, announced today that GameStop is using its service to distribute mobile coupons redeemable at more than 4,200 GameStop retail locations in the U.S. and Puerto Rico. GameStop, the world's largest video game and entertainment software retailer, is partnering with Cellfire to deliver a unique mobile experience that will add a new dimension of fun, excitement and convenience to the retail experience for its customers. Now, instead of clipping paper coupons or printing them from the Internet, gamers can simply show the coupon displayed on their cell phone at the register to receive a discount.

"As the mobile Web emerges as a viable marketing channel, reaching our customers through their cell phones is a natural progression," said John Brittell, Vice President of E-commerce and Direct Marketing of GameStop. "Cellfire is widely considered to be a pioneer in the mobile coupon space, and we are looking forward to working with them to enhance our promotional marketing strategy."

To gain more brand traction, boost sales, and introduce the growing number of casual gamers to different genres and systems, GameStop is offering two offers exclusively to Cellfire users. Gamers can take advantage of these exclusive deals at GameStop by subscribing to the Cellfire mobile coupon service at http://www.cellfire.com or they can text either or both of the keywords below to 22888 to have the respective offer clipped to their Cellfire account where it can be accessed on-demand:

-- To get an extra 30 percent credit when trading in or exchanging games Text GSA to 22888

-- To receive 20 percent off the purchase of any used game Text GSD to 22888

"The availability of GameStop offers on Cellfire is a victory for gamers nationwide," said Brent Dusing, CEO of Cellfire. "The targeted, interactive and measurable capabilities of the mobile platform make it an ideal way for retailers like GameStop to engage on-the-go consumers, interact with them through a personal device that's always nearby, and ultimately drive them to transact."

Consumers access the Cellfire mobile coupon service through an easy-to-use mobile application that resides on their cell phone or through a mobile Web browser. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use. While consumers can use text messages to initiate Cellfire registration and save offers for future use, Cellfire is not a text message coupon service. Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit http://www.cellfire.com.

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp. is the world's largest video game and entertainment software retailer. The company operates 5,557 retail stores in 16 countries worldwide. The company also operates two e-commerce sites, GameStop.com and EBgames.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.