UpCode and Yedioth Ahronoth Makes Interactive Media With UpCode Solutions Mobile Access and Interaction (MAI)(TM) Platform

VAASA, Finland, September 22 /PRNewswire/ -- UpCode Ltd and Yedioth Ahronoth, the biggest media company in Israel announces its partnership to turn all printed media into interactive media. Yedioth's initiative is designed to engage users through various services by scanning Ycodes powerd by UpCode with their mobile phones on print. The users can view mobile content on their devices, and access numerous applications.Several solutions have been integrated, and is not limited to hyperlinks but is catered more to advanced solutions like CRM and mobile payment solutions.

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Assaf Avrahami, CEO of Yedioth Information Technology, states: "Yedioth has installed a multifunctional mobile information system powered by UpCode . Our intention is to be a media leader in applying advanced information technologies and we see a great potential in UpCode Mobile Access and Interaction Platform (MAI) (TM)".

Sture Udd CEO for UpCode Ltd. states, "We are excited to include the Yedioth Ahronoth to our growing global arsenal and our UpCode 'Mobile Access and Interaction' Platform(MAI)(TM). We believe that this is the start of many new and compelling ways for the media industry." Mr. Udd also states, "we have now officially enabled and furthered the many possibilities of interactivity when utilizing UpCode. Yeditoh makes it now possible to interact with their customers and give them choice, convenience and control."

About UpCode: Mobile Access & Interaction Systems

UpCode(TM) includes an optical reader that uses mobile phones/devices to add any electronic information or system to printed products and to electronic information on screens. With the application it is possible to integrate all businesses and all forms of e-Commerce, with print and screen media. The code (2D data matrix, QR-code, 1D barcode or color code) or other type of tag (picture, OCR) gives mobile phone users multiple access and interaction, for an example but not only to internet content simply by pointing their phone at a code. Complete integration of localization, personalization, objects and other data. UpCode is established on all continents and working in 43 countries.

About Yedioth Ahronoth:

Yedioth Ahronoth group is the biggest media house in Israel and publishes newspapers, magazines etc.

    
    Contact:
    Camilla Sellberg
    UpCode Ltd
    camilla.sellberg @ upcode.fi
    http://www.upcode.fi

    Eric J. Galletta
    UpCode Solutions USA
    +1-951-236-4203
    eric.galletta@upcodeusa.com