SiRF Appoints Three Senior Executives

SAN JOSE, Calif., Sept. 17 /PRNewswire-FirstCall/ -- SiRF Technology Holdings, Inc. (NASDAQ: SIRF) , a leading provider of GPS-powered location platforms, today announced three new appointments to its management team. Dennis Bencala has been appointed Chief Financial Officer and Michael Kelly has been promoted to Vice President of Sales; both have joined SiRF's executive management team. Additionally, Al Heshmati has joined SiRF from Qualcomm as Vice President of Software Engineering.

"It has been my goal to assemble a team that can execute on our new strategic plan to grow the company to the next level," according to Dado Banatao, Executive Chairman of SiRF. "I am glad that we've been able to promote internal management team members who have performed well here at SiRF, as well as attract outside talent of high caliber."

Mr. Bencala has been Acting CFO and Principal Financial and Accounting Officer since August. Mr. Bencala joined SiRF in 2000 as Corporate Controller, and became Senior Director, Investor Relations and Business Development in August, 2007. Prior to joining SiRF, Mr. Bencala was the Controller at ScanVision, Inc. Mr. Bencala holds a BS in finance from San Diego State University.

Mr. Kelly joined SiRF in 1998 as Director, North America Sales. In August, 2006, he was promoted to Senior Director, North America Sales where he was instrumental in growing the region's business with key customers. Before joining SiRF, Mr. Kelly was Director of Sales at Alliance Semiconductor. Prior to Alliance, Mr. Kelly held various sales management roles at NEC, including Sales Manager, Strategic Accounts.

Mr. Heshmati joins SiRF from Qualcomm where he most recently was Senior Director of Engineering for GPS. In this role, Mr. Heshmati led the development of multiple generations of GPS and hybrid technologies used in Qualcomm chipsets. Mr. Heshmati arrived at Qualcomm via its acquisition of SnapTrack, which pioneered assisted GPS, in 2000. Prior to joining SnapTrack, Mr. Heshmati was at Trimble Navigation for ten years where he held various engineering roles. Mr. Heshmati holds BS and MS degrees in computer science from California State University, Fullerton.

About SiRF Technology

SiRF Technology Holdings, Inc. develops and markets location platforms based on semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into a wide range of mobile consumer devices such as automobile navigation systems, portable navigation devices (PNDs), mobile phones, mobile computers, GPS-based peripherals and handheld GPS devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: wireless handheld devices such as mobile phones; automotive electronics systems, including navigation and telematics systems; consumer electronics products such as recreational GPS handhelds, mobile gaming machines, digital cameras and wearable devices; and mobile computing systems, including personal digital assistants, notebook computers, universal mobile personal computers (UMPCs) and mobile internet devices. Founded in 1995, SiRF is headquartered in San Jose, California, and has sales offices, design centers and research facilities around the world. The company trades on the NASDAQ Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at http://www.sirf.com.

Forward Looking Statements

Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding the Company's strategic plan, our ability to grow the company, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "to," "being," "possible," "may," "will," "addresses," "designed to," "expand", "provide," "believe," and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and should not be considered as an indication of future performance. SiRF's actual results could differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, the risk that we may not realize the anticipated benefits of the promotions or new hire and our ability to retain key employees , demand and market acceptance for our products and those of our customers, the market for GPS-based location awareness, risks associated with the semiconductor industry and other risks and uncertainties discussed in the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2008 and from time to time in SiRF's SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.