Roger Stone Defines the New Media World

NEW YORK, July 29 /PRNewswire/ -- 5W Public Relations (www.5wpr.com) hosted Republican political operative Roger Stone for the July installation of their monthly speaker series. At 8am on July 25th, guests gathered to listen to remarks from Stone on communications technology and its intersection with the political world.

    (Video available on YouTube.com: http://www.youtube.com/user/5WPRSpeakers)

    Among the points Stone made about the political world:

1. The people who get into the arena, no matter what ideology, are the ones who will get hit the most by the opposition. If you aren't in the ring, you don't count.

2. New Media who use name calling and derogatory statements to define people is "frizzy hair journalism" -- the journalism of people who haven't accomplished anything, so they have to criticize everybody who has -- regardless of their ideological stripes. "You want to criticize me, be articulate!"

3. New Media is critical for campaigns; the ones who harness its power stand the best chance for success. The Democrats know how to use it; the Republicans are struggling to find their way.

4. Negative advertising must be factual, footnoted and issue oriented to be effective. Voters can recognize an unfair personal smear.

5. Governor David Paterson will win his next election handily if he keeps going as he is. "He sounds like Reagan."

6. NY State Speaker Sheldon Silver is the last holdout blocking change and new leadership -- but he faces a difficult primary.

    7. McCain campaign is floundering but a late rally is possible.
    8. Obama blow out in Nov..........unless McCain finds his legs fast.

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Contact: Christine Garabedian, 5WPR

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