Clickability Expands Financial Services Practice With Addition of Cantor Fitzgerald and BGC Partners

SAN FRANCISCO, July 28 /PRNewswire/ -- Clickability, Inc., the global leader in on demand Web Content Management (WCM), today revealed the dramatic results leading financial services firms Cantor Fitzgerald, L.P., and BGC Partners, Inc. have achieved by leveraging the strength of the Clickability on demand WCM Platform. Teddy Chamorro, assistant vice president of interactive services of Cantor Fitzgerald and BGC, will also participate in Clickability's webinar titled, "Maximizing the Business Benefits of On Demand Web Content Management Systems," along with Jeff Kaplan, founder and managing director of strategic consulting firm, THINKstrategies, on Thursday, July 31, at 11 a.m. PDT.

"Our unique combination of Software, Infrastructure, Innovation, and Support, all offered as a Service, makes the Clickability on demand WCM Platform a natural fit for the financial services industry," said John Girard, chief executive officer of Clickability. "In addition to a scalable infrastructure, we offer our customers co-location data centers designed for reliability, and a fully articulated disaster recovery plan." Further, the Clickability platform has met or exceeded its 99.9 percent uptime Service Level Agreement (SLA) every month since its inception, making the company the dependable choice for financial services customers.

Moreover, the financial services business is highly regulated, with legal requirements governing how companies portray the business and what claims they can and cannot make. Therefore, it is imperative for companies in the industry to carefully manage their Web properties. Essential to this is the ability to effectively leverage the power of the Web to advance their business through a hosted on demand WCM solution.

Conversely, installed content management applications require IT intervention in the simplest publishing actions, meaning that the smallest content updates are slow and cumbersome to make, taking hours or even days and distracting IT from more strategic tasks. Clickability's on demand WCM Platform enables non-technologists to become Web publishers with 24-hour time-to-competence, resulting in a 40 to 70 percent increase in productivity within weeks. This ability to publish instantaneously to any website or mobile device is especially important for the highly regulated financial services industry, as content must be updated on a minute-to-minute basis, remaining accurate, fresh, and dynamic.

Case Study: Cantor Fitzgerald and BGC Partners

For example, Cantor Fitzgerald, a leading financial services firm serving the world's institutional equity and fixed income markets, turned to Clickability to leverage its online presence to enhance visibility of its deep and vibrant portfolio of financial products. The speed with which the initial deployment occurred -- only four and half weeks instead of Cantor's anticipated 12 -- combined with the drastic improvements to their publishing process and the renewed vitality of Cantor.com, led the company to move affiliate BGC Partners' website to the Clickability platform only six months later. BGC Partners is a global inter-dealer broker specializing in the brokering of financial instruments and related derivatives products.

"We turned to Clickability due to its on demand WCM model, as an efficient and cost-effective way to unify our Web publishing, enterprise marketing, and internal communications on a single, scalable Platform as a Service," said Teddy Chamorro, assistant vice president of interactive services of Cantor Fitzgerald and BGC. "I've worked with some of the biggest, most extensive installed CMS applications and I have found Clickability to be efficient, fast, and flexible. The Clickability system has a number of useful tools and capabilities that I hadn't come across in my previous experience."

With Clickability's radically simplified publishing process, Cantor Fitzgerald and BGC's non-technical public relations and marketing professionals are now able to focus on their core business competencies. In fact, the companies have experienced a 70 percent reduction in "time to live" for content.

More specifically, fresh content and enhanced usability have increased monthly page views at Cantor.com 26 percent year over year. Even more dramatic are the results at BGC Partners. Alongside a concerted PR and marketing program, BGCPartners.com has seen a 74 percent increase in unique visitors and a 425 percent increase in monthly page views year over year. As a result of a richer user experience, visitors to Cantor.com and BGCPartners.com are staying longer and coming back more often.

Webinar Details

Clickability's upcoming webinar, "Maximizing the Business Benefits of On Demand Web Content Management Systems," will explore the ideas presented by THINKstrategies' managing director Jeff Kaplan in his whitepaper of the same title. More specifically, webinar attendees will learn how today's on demand solutions can cut costs, increase productivity, and create new business opportunities. To register for the complimentary webinar, visit: https://www1.gotomeeting.com/register/432801649. Kaplan's full whitepaper on this topic can be accessed here: http://www.clickability.com/resource/whitepapers/21814504.html.

Said Jeff Kaplan, "On demand infrastructure and SaaS-based solutions, such as the WCM platform offered by Clickability, enable companies to effectively and profitably manage global brands, substantially reduce maintenance costs, significantly increase lead generation and search-to-sale optimization, and increase customer retention and satisfaction through social media, in addition to supporting a corporate commitment to environmental sustainability."

About Clickability, Inc.

Clickability(TM) is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in three secure, energy-efficient data centers, the multi-tenant Clickability platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in San Francisco, with offices in New York and London. Clickability garnered the Software and Information Industry Association's 2008 CODiE Award for best content management solution. More information is available by calling 866-276-4580 or visiting http://www.clickability.com.

(C)2008 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.