AdBrite Offers Internet's Largest Behavioral Targeting Network

SAN FRANCISCO, July 21 /PRNewswire/ -- AdBrite, the Internet's Ad Marketplace, announced today that over 70,000 websites are now active in its online advertising marketplace. The company also unveiled a new Behavioral Targeting product that is the first to utilize behavioral targeting methods over a network with this many sites.

AdBrite's marketplace has shown accelerating growth, with 70,000 web sites participating in June 2008, less than 6 months after surpassing 50,000 sites in January 2008. AdBrite is second only to Google among ad providers in number of sites. AdBrite also serves an increasing number of major online media brands, including 8 of the 20 largest US online media properties.

"Site owners are joining AdBrite at an accelerating rate to take advantage of our unique targeting options and transparent ad marketplace," said Ignacio Fanlo, CEO of AdBrite. "AdBrite's mix of high-reach publisher brands and engaging specialty content sites is an unbeatable combination for advertisers and publishers alike."

Leveraging technology from AdBrite's Open Targeting Exchange (OTEx), AdBrite's new Behavioral Targeting service allows advertisers to show ads to users with interest and/or purchase intent in 14 major categories and over 3,000 sub-categories.

Prices for behaviorally-targeted inventory are set via real-time auction, ensuring efficient market-based pricing for publishers and advertisers. Unlike other behavioral targeting services, AdBrite's Behavioral Targeting allows advertisers to view detailed and transparent reporting on the performance of each consumer interest sub-category, and adjust bids and placements to ensure optimal results.

"AdBrite's new Behavioral Targeting service increases by 5x the number of sites on which advertisers can deliver behaviorally targeted messages to users," said Ignacio Fanlo, CEO of AdBrite. "Advertisers are now able to target consumers on sites that they can't reach elsewhere, and tens of thousands of site owners have been introduced to behavioral targeting for the first time."

User interest categories include Automotive, Business & Finance, Careers, Consumer Electronics, Dating & Singles, Health, Music, and Travel. The service is currently available to a select group of advertisers on an invitation-only basis.

About AdBrite

AdBrite is the Internet's Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. In January 2008, AdBrite ads reached 85 million unique users in the U.S. (ComScore).

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, visit http://www.adbrite.com.

     Media Contact:
     Paul Levine
     650-740-4735
     plevine@adbrite.com