Yelp Launches Native Application For iPhone

SAN FRANCISCO, July 10 /PRNewswire/ -- Yelp, Inc. (yelp.com), the community-led local review website, today announced the launch of a native application designed for Apple iPhone that will be available today from the new Apple App Store. Yelp for iPhone helps consumers find the best nearby businesses using location-aware technology. The free application will be available exclusively from the Apple App Store.

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"Yelp local reviews paired with the ability to determine exactly where you are is the ultimate in local search," said Jeremy Stoppelman, co-founder and CEO of Yelp. "Thanks to the iPhone and the Apple App Store, the potential of mobile application development can finally be tapped."

Yelp is a community-led website where people find and review their favorite neighborhood businesses. To date, yelpers have written more than three million reviews (two million in the last year) about everything from favorite local parks to secret late night dining options to auto mechanics.

Yelp for iPhone lets users browse local business reviews and now with iPhone's location-aware technology, Yelp's local search automatically centers on your current location.

Main Yelp App Features:

-- Find local businesses near you (without entering an address)

-- Search for highly rated local businesses within walking, biking or driving distance, and plot the results on a map

-- Read complete Yelp reviews of a business, view the location on a map and hours of operation

-- Bookmark businesses for future reference

-- Yelp for iPhone is free from Apple's App Store on iPhone or at http://www.itunes.com/appstore/ and is currently only available in the U.S.

About Yelp! Inc.

Yelp (yelp.com) is a website where locals read and write reviews about their favorite neighborhood businesses. Yelp was founded in San Francisco in July 2004. Since then Yelp communities have taken root in major metros across the U.S.; Yelp drew an audience of more than 11 million unique visitors in June 2008. Yelpers have written more than 3 million local reviews, making Yelp the leading local guide for real word of mouth on everything from boutiques and mechanics to restaurants and dentists. To access Yelp from your WAP enabled mobile device please visit http://mobile.yelp.com. For more information, please visit yelp.com or send an email to press@yelp.com

     Media Contact:
     Stephanie Ichinose
     Yelp, Inc.
     p: 415-908-3679
     stephanie@yelp.com