Facebook + Personality = Perfect Match

SEATTLE, April 29 /PRNewswire/ -- XAOV, RAOV, XACV-not the latest game of scrabble, but a way to find out your compatibility with your friends -- all on Facebook. The popular social networking site now gives users instant access to the "What's Your Personality Type?" test based off the Duet(R) Compatibility System. The test assesses personalities based on four key areas and allows Facebook members to seamlessly incorporate their results in their profile as well as share and compare test results with friends, all thanks to the folks at Perfectmatch.com.

The application is exclusively featured on Facebook, providing access to a special customized version of Perfectmatch.com's Duet test, a leading personality assessment co-developed by Dr. Pepper Schwartz, renowned relationship authority, and chief relationship expert for Perfectmatch.com. Facebook enjoys more than 65 billion page views per month and its fastest growing demographic is users 25 years old and older -- making a partnership with Perfectmatch.com a natural fit.

"Compatibility is a vital component of all relationships -- romantic relationships, co-workers, friends, family, sports teams and more," said Dr. Schwartz, chief relationship expert for Perfectmatch.com. "A solid relationship, whatever the environment, requires not only traditional similarities and commonalities that other dating sites use, but also identification of complementary traits and values-elements only considered by Perfectmatch.com. To give Facebook users this insight and ability to share and compare with friends takes social networking to a different level."

The Duet system has proven to be more effective than any compatibility tool on the Web. It analyzes the 'whole person', taking into account each individual's Personality, Values and Ideals, Life and Lovestyle(TM) and Preferences to identify and find the person right for them. This unique and proprietary system enables Perfectmatch to provide both the best online capabilities and member experience to those seeking a real, lasting relationship. Since its conception in 2003, Duet has provided more than 10,000,000 assessments for Perfectmatch.com members.

"We previously benefitted from offering Match.com users a better way to find someone looking for a serious relationship, and had great success in satisfying the frustrated eHarmony user who's looking for a more fulfilling and engaging approach to finding the right person," said Duane Dahl, CEO and founder of Perfectmatch.com. "Now, with the emergence of Facebook, we also have a natural marketing partner, giving us an opportunity to extend the core offering of our brand in a way that enhances the Facebook experience, helps people learn more about themselves and their friends, and introduces singles to our unique approach towards creating lasting, successful relationships."

Recently, dancing partners on ABC's wildly popular Dancing with the Stars took Perfectmatch.com's Duet compatibility assessment to determine which partners were the most compatible. Kristi Yamaguchi and Mark Ballas proved to be the most compatible couple -- the perfect match.

About DUET(R)

Based on 35 years of academic research, the Duet Compatibility System pioneered analyzing and matching individuals who share similar and complementary traits and values. Since 2003, thanks to Duet, Perfectmatch.com has recorded thousands of success stories ranging from long-term relationships to engagements and marriages. The Duet assessment features eight core dimensions of compatibility. Categories include:

"Similarity Indicators" -- Romantic Impulsivity; Personal Energy; Outlook; and Predictability

"Complementary Indicators" -- Flexibility; Decision Making Style; Emotionality; and Self-Nurturing

About Perfectmatch.com(R)

Perfectmatch.com, a leading online dating and relationship service, is the best approach for adults seeking successful, lasting relationships. It is the only online dating and relationship service to offer the Duet(R) Compatibility System, co-developed by internationally renowned chief relationship expert, Dr. Pepper Schwartz. Perfectmatch was founded and is managed by the team who pioneered online dating from its infancy. The foremost authorities in online dating, the Perfectmatch team previously built and managed Kiss.com/uDate.com leading up to the sale to InterActiveCorp (Match.com) in 2002. Perfectmatch has forged partnerships with numerous world-class brands, including MSNBC, Warner Bros. and NBC Universal Studios.