London Bay Capital, SellingSource to Establish a Separate Credit Reporting Division; Mark Hillis Named DataX CEO as Company Heads to Seattle

LAS VEGAS, April 21 /PRNewswire/ -- SellingSource, LLC and its owner London Bay Capital LLC announced today they are separating their data and credit-reporting division, DataX, Ltd., which will establish new headquarters in Seattle. They also announced that Mark Hillis has been appointed chief executive officer of DataX and will lead the relocation to Seattle as DataX becomes an independent operation. Hillis is a highly accomplished senior executive who has had prior leadership roles at some of the world's leading financial institutions.

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DataX provides real-time consumer data verification and authentication services, employing a proprietary solution to verify, correct and enhance Web-form data in seconds. Businesses that use DataX services generally have better risk management and a reduced level of fraudulent transactions. In 2007, DataX launched the nation's first FCRA-compliant credit reporting agency that collects and provides information on underserved, non-traditional borrowers seeking micro loans.

London Bay CEO Sam Humphreys stated: "The separation of DataX will help propel its growth. As an independent entity, it will continue to capitalize on opportunities in the specialty-finance marketplace generally -- focusing on micro loans, credit cards and installment loans and other retail-finance sectors -- but it will also expand into other related vertical markets, such as automobiles, apartment rentals, retail furniture and other similar consumer marketplaces. With its database of several million files, continuously updated on a real-time basis and guarded by state-of-the-art security, DataX will provide its customers with an extremely valuable service that is uniquely available through our platform. The appointment of a highly skilled professional from the financial services industry, with a background in risk management and credit data analysis -- together with the relocation of the business to Seattle -- are the final steps in the creation of an independent credit reporting agency with the largest continuously updated database in the specialty finance sector."

According to SellingSource CEO Derek LaFavor, Hillis brings DataX unparalleled experience and leadership. "Mark's background is very strong in the sub-prime and financial arenas, primarily in risk management, data analytics and operations. At Cerberus Capital Management, he provided risk-management strategy for portfolio companies and served as chief risk officer for GMAC ResCap. He was previously a senior risk officer and a key member of the executive management team that took Washington Mutual from a regional bank to a $300-billion national financial institution," LaFavor said. Hillis also served as director of software at Fair, Isaac and held senior management positions at HSBC.

About DataX, Ltd.

DataX, Ltd, a London Bay Capital company, provides real-time consumer data verification and authentication services. The company employs a proprietary solution to verify, correct and enhance Web-form data in seconds.

About SellingSource, LLC

SellingSource, LLC, named number 109 on the 2007 Inc. 500 list, develops technology and marketing solutions for the specialty-finance industry. Its affiliated companies offer turnkey lender solutions, data solutions, consumer communication services, consumer acquisition services and infrastructure solutions including data-center co-location. For more information, please visit http://www.sellingsource.com/ or contact Keven Ellison, vice president, marketing, at 702-835-8604.

About London Bay Capital

London Bay Capital is a private equity firm based in San Francisco. It focuses on management buyouts of middle-market growth businesses in the US and Europe. It invests its partners' own capital as well as funds it manages on behalf of one of the world's largest family offices.

     Contact: Keven Ellison
              Selling Source, LLC.
              Phone: 702-835-8604
              Keven.Ellison@sellingsource.com