SocialMedia Networks Launches First Ad Network Exclusively Focused on Social Media, Delivering Tangible Results to Advertisers

SAN FRANCISCO, April 14 /PRNewswire/ -- Social advertising moves the traditional ad network model to the next level as consumers engage in two-way interactions with advertisers' messages. Today, on the eve of ad:tech San Francisco, SocialMedia Networks announced the launch of the first social-enabled advertising network. The SocialMedia Advertising Network gives advertisers the ability to target users based upon their social network profile and behavior using applications as an advertising channel.

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According to Facebook, over 95 percent of users interact with at least one application ("app") per week on their network, with over 14,000 applications currently being used. Operating since summer of 2007, the SocialMedia Advertising Platform delivers over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications running on Facebook, Bebo and MySpace for a blend of performance and brand advertisers.

Recognizing that consumers' time is shifting from television and destination portals to social media, marketers have been challenged to find ways to effectively target users on social networks with compelling messages. Social network users spend significant time using applications and there is confusion around how to reach this audience. Since Facebook opened its platform in May of 2007, SocialMedia has placed ads on behalf of hundreds of advertisers within social applications and stands as the trusted expert understanding marketers' social advertising needs with a proven platform to execute campaigns.

"Peerfluence" is Pervasive and Effective

As the first company solely focused on advertising within social media, SocialMedia Networks understands the influence peers have on their communities, often relying on their network of friends to define purchasing behaviors. Offering a variety of advertising units, measurements and targeting options, the SocialMedia Ad Platform is able to satisfy a broad spectrum of marketing needs, from stringent CPA requirements of performance based advertisers to impression and engagement metrics for brand advertisers

"As the authority on social advertising, we understand what works to engage users based upon the metrics and optimization capabilities of our network, allowing advertisers to effectively communicate their messages in the most significant way -- not by leading the conversation, but by contributing to it," said SocialMedia CEO Seth Goldstein. "Coming out of our first SocialMedia Business School event, we know what advertisers need to be comfortable investing in this space, and we have been deeply embedded in the creative developer community over the past year. It is our goal to connect these two communities for mutual benefits and return."

About SocialMedia Advertising Network:

SocialMedia Networks enables developers of social media applications to monetize their traffic by providing marketers with the ability to advertise within applications. The company had created the SocialMedia Advertising Platform, which currently delivers over 3B ads per month on applications running within Facebook, bebo and Myspace. SocialMedia Networks has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw virtual food at your online friends) and Happy Hour (send that friend a virtual cocktail), which have been installed by over 10 million consumers. SocialMedia Networks is based in Palo Alto and San Francisco, CA, with a seasoned leadership team that has been building businesses in the online advertising space for the past 10 years. Interested in joining the conversation? Please visit: http://www.socialmedia.com/