Serena Software Goes SaaS

SAN MATEO, Calif., March 3 /PRNewswire/ -- Serena Software will score a "hat trick" this year by providing three solutions via Software as a Service (SaaS) -- Serena(R) Mariner(R) (Project and Portfolio Management), Serena Business Mashups, and Serena Agile Lifecycle Management tools. SaaS provides significant benefits for companies -- no infrastructure to manage, no software to install, faster time to value, and simple subscription pricing.

Serena Mariner -- First Product to Go SaaS

In the first of many steps toward delivering a complete line of SaaS-enabled products, Serena will make one of its key offerings, Serena Mariner, available on demand within the next 30 days. Named a Leader in Project and Portfolio Management (PPM) tools by Forrester(1), Serena Mariner provides total visibility into project status and metrics to ensure the right people are on the right projects at the right time, ultimately delivering more value to the business. With prices starting as low as $18 per user per month, Serena Mariner gives business analysts a way to manage their entire portfolio quickly and easily without creating unwieldy spreadsheets in Excel. All Serena products delivered via SaaS will have published pricing and discount schedules.

Up Next from Serena On Demand: Business Mashups & Agile Lifecycle Management

As Web 2.0 technologies move into the enterprise they promise to revolutionize application development through the use of Business Mashups. No longer are programmers required to build simple, everyday collaborative applications. Serena Mashup Composer brings drag and drop ease-of-use to lower the barrier of entry to Mashup development. Soon, for a monthly subscription fee, these Mashups can be deployed and run on Serena's on-demand Mashup platform. This makes for simple Mashup development and simple Mashup deployment.

Finally, toward the end of this year, Serena will deliver a full suite of Agile lifecycle management tools. These tools will allow IT departments and ISVs to manage Agile projects over the Web using Serena's on-demand service. Serena will be the first major application development tools vendor to deliver a pure Agile toolset to support the exponential growth of Agile in the enterprise.

"The Internet simply provides a better way to deliver software to our customers. There is no infrastructure for them to manage, they are up and running more quickly, and they pay for the value received through a monthly subscription," said Jeremy Burton, president & CEO, Serena Software. "SaaS is the future of the software industry. We're not only moving our own product line to the SaaS model but also our internal systems -- Salesforce.com, Marketbright, Postini, and Facebook are just the start for us."

Serena (the Company) Goes SaaS

Serena itself is committed to putting the SaaS model to use internally and is truly walking the "on demand" walk. Serena has successfully implemented a variety of on-demand systems, including:

    --  OpSource for infrastructure services
    --  Aria Systems for billing
    --  Marketbright for marketing automation
    --  Salesforce.com for sales force optimization
    --  Omniture for Web analytics
    --  Postini for anti-spam
    --  Facebook for the corporate intranet
    --  Brightcove for our proprietary marketing tool, MashupTV
    --  Mediaroom for our press room
    --  LucidEra for business analytics
    --  HiveLive for online communities

More information will be available from Serena in the coming weeks about SaaS-based Business Mashups and Agile ALM software tools. In the meantime, further information is available at http://www.serena.com.

About Serena Software, Inc.

Serena Software, Inc. is the leading global independent software company focused on Business Mashups and Application Lifecycle Management (ALM). More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit http://www.serena.com.

Serena and Mariner are registered trademarks of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners. Copyright (C) 2008 Serena Software, Inc. All Rights Reserved.

(1) The Forrester Wave(TM): Project Portfolio Management Tools, Q4 2007.