Sterna Technologies Ltd. Officially Launches First of Its Kind Business Positioning System(TM) (BPS) at DEMO 08

PALM DESERT, Calif., Jan. 28 /PRNewswire/ -- Sterna Technologies today announced the launch of its revolutionary Business Positioning System(TM) (BPS). Much like a GPS, Sterna BPS navigates and focuses business communities - such as Sales, Marketing, Planning, Logistics, and Procurement - on the enterprise's targets, provides central and common visibility to all users, is simple and intuitive to use, and is updated and aligned at all times with the dynamic business environment.

Sterna BPS is a groundbreaking business analytics platform that uniquely merges capabilities of strategic business intelligence (BI), operational BI, and predictive analytics, together with principles from the field of System Dynamics, into a single, intuitive solution, that empowers managers to control the organization as a system and to maximize profits. Using its powerful mathematics engine, the BPS continuously calculates operation performance and alerts users to financial implications - present and future - driving managers to proactive action. This enables executives to capitalize on business opportunities and mitigate threats as they occur.

According to Co-Founder and CEO Amir Chodorov, a retired colonel and jet fighter pilot, "My years consulting with leading businesses have taught that effectively managing an enterprise requires a high degree of business coordination and alignment across the organization. At Sterna, our team has leveraged its vast experience and hundreds of man-years in delivering real- time Command & Control defense systems, artificial intelligence, and human factors design for aircraft cockpits, to bring business executives the type of solution they long for in today's ever-changing business environment."

"Just as the GPS has become an indispensable tool in our daily lives, Sterna BPS promises the kind of critical business navigation that will make it a must have for any business executive," commented Chris Shipley, executive producer of the DEMO Conferences. "The BPS not only provides managers with a real time picture of their business performance, it alerts them to possible problems along the way and drives focused and targeted proactive action - the best prescription for a stronger bottom line."

Sterna Technologies has already deployed its business analytics solution in multi-billion dollar global companies in industries such as Food and Beverage, Chemicals, and Travel.

"Sterna BPS is revolutionary. It allows you to see immediately where you are losing money and directs you to the precise business unit product or customer that is causing a potential loss to your company," said Pini Kamari, supply chain general manager of Strauss Group, an early adopter of Sterna BPS. "While other tools require extensive analysis and can be very time-consuming, with Sterna BPS all critical information is at my fingertips."

The Sterna BPS business analytics platform may be deployed on-premise or hosted as a service. It is currently generally available, and end-user pricing is subscription-based.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

About Sterna Technologies

Sterna Technologies is the pioneer of Business Positioning Systems(TM), empowering managers to control the organization as a system and to maximize profits. The company has leveraged hundreds of man-years of experience in delivering real-time Command & Control defense systems, artificial intelligence, and human factors design to bring its Sterna BPS business analytics platform to market. Sterna Technologies has offices in Israel, Silicon Valley, CA and Paris, France.