The 41st Parameter Expands Scottsdale Airpark Headquarters

SCOTTSDALE, Ariz., Dec. 28 /PRNewswire/ -- The 41st Parameter Inc. (http://www.The41.com), the leading provider of Internet Fraud Management Services and Technology, today announced the relocation and expansion of its headquarters in Scottsdale, AZ. A dramatic increase in demand for the company's products and services necessitated the move to a new 16,000 square foot facility, more than three times the size of the company's previous office.

"eCommerce and financial institutions are rapidly adopting our technology to detect and prevent fraudulent activity online," said Ori Eisen, Founder and Chief Innovation Officer of The 41st Parameter. "Industry leaders including Overstock.com, Abercrombie & Fitch, plus many major US banks have turned to The 41st Parameter to provide them with the tools and services they need to protect their online channel. Our new Scottsdale office will enable us to better respond to the needs of our customers and will support growth in all of our functional units, including product development, technical services, quality assurance, and global business strategy."

The company's staff, which has grown from 32 employees at the beginning of 2007, is expected to exceed 60 in the United States by year end 2007; and approximately 80 US employees by the end of 2008. Additionally, The 41st Parameter recently opened international satellite offices in Hyderabad, India and London, England to compliment their other regional office in Charlotte, NC.

The company's new headquarters are located in the Perimeter Center in North Scottsdale. The main phone number remains unchanged at 480-776-5500.

About The 41st Parameter

As a leader in online fraud detection and prevention solutions, The 41st Parameter is instrumental in reducing online fraud for eCommerce and financial institutions through highly accurate anti-fraud capabilities. The Company's patent-pending technologies provide a highly accurate analysis of legitimate and fraudulent transactions, which is made possible by pairing the unique, forensic identification of PCs and online devices with customer-entered information. In addition to identifying and preventing fraud, the Company's products help improve operational efficiencies, saving time, money and protect legitimate customers. None of the Company's solutions require end-user registration, enrollment, downloads or installations. To find out how the Company is making fraud history, visit http://www.the41.com or call 1.888.the.41st (1.888.843.4178).

     Contact:
     Dave Yohe
     dyohe@the41.com
     (480) 776-5518