Spb Catalog Takes a Microsoft Innovation to Consumer Market

ST. PETERSBURG, Russia, November 28 /PRNewswire/ -- Spb Software House, the world's leading Windows Mobile software maker, pioneers in implementing Windows Mobile Marketplace technology in a real, consumer-market solution. Spb Catalog, an on-device mobile content catalog based on the Marketplace technology, is now shipped by such major device manufacturers as Fly, Gigabyte, and HTC.

"Our partner OEMs have recognized the opportunity of doing more for their customers with Spb Catalog. We all agree that Windows Mobile Marketplace is set to revolutionize the way people become aware of, buy, and install software; it might even change the way devices are generally used," - comments Vassili Philippov, Spb Software House COO. "Spb Catalog can secure multiple benefits for all the parties involved. The end users get immediate access to the most up-to-date content, the device manufacturers are able to deliver fuller device experiences to customers, and the mobile operators get an additional means of differentiation," Vassili concludes.

"We're pleased to see Spb Software House take advantage of Windows Mobile Marketplace, which allows them to promote, sell and deliver 'Designed for Windows Mobile' certified applications directly from Windows Mobile phones," said Daniel Bouie, senior product manager at Microsoft. "As the first mobile software publisher to launch a commercial catalog for Windows Mobile Marketplace, Spb is helping make the Windows Mobile phone experience more accessible for customers."

Spb Catalog is shipped by Gigabyte in GSmart i300, i350, and t600 models, by Fly in its PC100 and PC200 devices, and in the Russian edition of HTC's TyTN II. Spb Catalog is unique in the way it grants end-users access to diverse, free or paid-for mobile content (programs, games, ringtones, skins, themes), all of which is pretested for the devices Spb Catalog comes on. All of the included programs are certified as "Designed for Windows Mobile", are available in 14 languages, and buying them is made simple with such friendly payment methods as mobile credit card transactions or premium text messaging.

About Spb Software House (http://www.spbsoftwarehouse.com)

Spb crafts software to enhance the experience of using Windows Mobile phones. It is an international company with presence in Germany, Hong Kong, Russia, and Thailand. Spb combines a unique line of consumer products, with servicing such leading enterprises as ASUSTeK, BenQ Siemens, Fly, Fujitsu Siemens Computers, Gigabyte, HTC, O2, Optimus, Palm, SingTel, Swisscom Mobile, T-Mobile, and VimpelCom.

    
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