CopperKey Selects Sybase IQ to Deliver Real-Time, High-Performance Analytics

DUBLIN, Calif., Nov. 6 /PRNewswire-FirstCall/ -- Sybase, Inc. (NYSE: SY) , a leading provider of enterprise infrastructure and mobile software, today announced that CopperKey, a predictive marketing software and solutions company, has chosen Sybase(R) IQ to power Predictive IQ, its rebuilt data analytics system, with quick, agile query performance and unmatched scalability. Sybase IQ, a highly optimized analytics server, handles the most challenging data warehousing requirements with ease, meeting the demand for business intelligence, advanced analytics, and fast reporting. Compatible with standard hardware platforms and leading analytics applications, Sybase IQ offers extraordinarily high performance at a fraction of the cost of alternatives.

"CopperKey offers on-demand analytics through our software-as-a-service business model so our analytics performance is critical to business success. When our data system crashed last November, we knew we required a new data management architecture that would not only deliver optimum performance, but also be highly scalable," said Peter Vanderlee, executive vice president, CopperKey. "In Sybase IQ, we discovered an incredible query performance that we were unable to get with any alternatives. One task that used to take 72 hours with our regular database -- a full three days -- was down to about 40 minutes using Sybase IQ."

Designed from the start for analytics, Sybase IQ produces its incredible results because of a unique architecture combining a column-based data structure with patented indexing and a scalable grid. Sybase IQ also provides a reduction in disk and CPU requirements compared to traditional database management systems. In a recent independent benchmark on a world's record one petabyte of raw data, Sybase IQ compressed data 85% resulting in a "green" data environment with 90% less CO2 emissions over the data warehouse's life time.

"Sybase IQ is designed specifically to handle the type of large volume, high-speed analytics and predictive modeling required by CopperKey," said Kathleen Schaub, vice president, Information Products Group, Sybase. "Their business users can receive answers to any complex query, no matter how much data is involved, in a matter of seconds, and then, true to Sybase's vision of the Unwired Enterprise, access that information anytime, anywhere."

About Sybase, Inc.

Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site: http://www.sybase.com.

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